Senior Manager, Paid Acquisition

Apollo.io

Senior Manager owning paid acquisition for Apollo.io, an AI-native B2B revenue platform. Leading multichannel campaigns, measurement, experimentation, and an 8-figure media budget.

Posted 8/13/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $159,200 - $199,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in performance marketing, particularly in managing large media budgets and driving measurable results in B2B SaaS environments. Proficient in building and evolving measurement frameworks and leading cross-functional teams to achieve growth objectives.

Highest-signal resume keywords

Performance Marketing ManagementB2B SaaS ExperienceGoogle Ads ExpertiseData Analysis ProficiencyTeam Leadership and Mentoring

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingMedia Budget ManagementAttribution Framework DevelopmentPixel SetupCAPI ConfigurationMulti-Touch AttributionMarketing Mix ModelingData AnalysisCampaign ManagementCreative Testing

Soft Skills

CommunicationLeadershipCollaborationStrategic ThinkingMentoring

Tools & Technologies

Google AdsMeta Ads ManagerLinkedIn Campaign ManagerLookerAmplitude

Industry Keywords

B2BSaaSPerformance MarketingPaid ChannelsIncrementalityPipeline ContributionPLG AcquisitionSLG AcquisitionCreative CollaborationExecutive Reporting

Tech Stack

Tools & technologies

Apollo

About the role

Key responsibilities & impact

Own Apollo.io's performance marketing engine across all paid channels
Lead and develop paid channel specialists across Paid Search, Paid Social, TV, Audio, OOH, and adjacent channels
Manage an 8-figure annual budget focused on efficiency, incrementality, and pipeline contribution
Build and evolve the measurement and attribution framework, including pixel configurations, CAPI integrations, and marketing mix modeling
Drive testing and experimentation across creative, audience, bid strategy, landing pages, and channel mix
Partner with Creative, Brand, Analytics, Product, and Finance
Own forecasting, pacing, and performance reporting for senior leadership
Manage external agencies, media partners, and technology vendors
Champion PLG and SLG acquisition motions across the funnel and buying journey
Set paid acquisition vision and contribute to growth strategy and team culture

Requirements

What you’ll need

10+ years of experience in performance marketing
Significant experience in B2B SaaS
Proven measurable results at a high-growth company managing a large, complex media budget
Hands-on expertise with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager
Expertise in TV, Audio, and OOH channels
Strong command of tracking and attribution
Experience with pixel setup, server-side/CAPI configurations, UTM frameworks, and multi-touch attribution models
Analytical proficiency with data tools such as Looker and Amplitude
Experience building, managing, and mentoring senior individual contributors
Ability to communicate complex data as clear narratives for executive audiences

Benefits

Comp & perks

Equity
Company bonus or sales commissions/bonuses
401(k) plan
At least 10 paid holidays per year
Flex PTO
Parental leave
Employee assistance program
Wellbeing benefits
Global travel coverage
Life/AD&D/STD/LTD insurance
FSA/HSA
Medical, dental, and vision benefits
Resources, support, and autonomy for professional growth