Principal Communications Manager

Apollo.io

Senior communications leader managing PR initiatives at Apollo.io. Develop strategic content and build media relationships.

Posted 7/29/2026full-timeRemote • 🇺🇸 United StatesLead💰 $188,000 - $230,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in corporate communications with a focus on data storytelling, media relations, and product PR. Proven ability to develop high-impact content and manage cross-functional partnerships to support business strategy and enhance brand awareness.

Highest-signal resume keywords

Corporate CommunicationsData StorytellingMedia RelationsProduct PRCross-Functional Partnership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content DevelopmentWritingEditingCrisis CommunicationsAnalyst RelationsMessaging FrameworksPress ReleasesProduct LaunchesData Benchmark ReportsThought Leadership

Soft Skills

Strong JudgmentCollaborationAdaptabilityCommunication

Industry Keywords

B2B TechSaaSAIGTMHigh-Growth Environments

Tech Stack

Tools & technologies

Apollo

About the role

Key responsibilities & impact

Turn Apollo corporate narratives, milestones and data insights into compelling stories that earn attention with media, analysts, and customers
Develop high-impact content for external audiences including contributed bylines, data benchmark and survey reports, executive POVs, and other content to build thought leadership and brand awareness
Ensure narratives reinforce Apollo’s messaging and support its business strategy
Collaborate with Marketing on integrated campaigns, editorial planning and amplification
Drive product PR that highlights innovation, customer impact, and category leadership
Develop data-informed messaging and materials including press releases, messaging frameworks, briefing documents, FAQs, talking points, and reactive statements
Partner closely with Product, Product Marketing, Engineering, Legal to ensure clarity, accuracy, and consistency across all product communications
Support for sensitive comms (e.g., data topics, platform policies, incidents, and legal or regulatory matters) with strong judgment and executive-ready recommendations
Help enhance and operationalize Apollo’s analyst relations strategy, with a focus on influence, education, and long-term relationship building
Manage day-to-day engagement with key analysts including Gartner, Forrester, GZ Consulting, Info-Tech, and others
Develop analyst-facing materials such as briefings, decks, messaging frameworks, and market POVs
Lead planning and execution of all-hands meetings, including agenda development in coordination with executive team leaders, speaker preparation, content production, and run-of-show coordination
Develop internal communications content and cross-channel cadence that reinforce Apollo’s narrative and strategy, ensuring employees understand company goals, priorities, momentum and moments of change
Draft, edit, and distribute internal announcements for org changes, product updates, milestones, and other company-wide initiatives; ensure internal and external comms are tightly aligned, synchronized, and strategically sequenced

Requirements

What you’ll need

10+ years of experience in corporate communications (B2B tech, SaaS, AI, or GTM industry experience preferred)
Strong track record of data storytelling and translating research into earned media and thought leadership
Exceptional writing and editing skills, from crisp messaging to long-form content
Proven experience leading product launches, product PR, and simplifying complex technical narratives
Experience with media relations, analyst relations, crisis communications, AI/ML technology, and product communications
A builder’s mindset: comfortable in fast-paced, high-growth environments with evolving priorities
Strong cross-functional partnership skills across Product, Marketing, Sales, Legal, and Exec teams

Benefits

Comp & perks

Competitive compensation, equity, and benefits
401(k) plan
At least 10 paid holidays per year
Flex PTO and parental leave
Employee assistance program and wellbeing benefits
Global travel coverage
Life/AD&D/STD/LTD insurance
FSA/HSA and medical, dental, and vision benefits