Lead Product Marketing Manager

Apollo.io

Lead Product Marketing Manager working on the go-to-market strategy and enabling sales for Apollo.io. Collaborating across teams to drive success in upmarket solutions.

Posted 5/22/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $184,000 - $230,000 per yearWebsite

About the role

Key responsibilities & impact

Own enablement strategy across the sales cycle.
Be the PMM closest to upmarket deals.
Build the collateral library that sellers actually pull from.
Lead competitive and category positioning for upmarket motions.
Drive Post-Sales enablement and expansion plays.
Translate product launches into rep-ready moments.
Run a tight feedback loop with the field.
Operate as a strategic partner, not an order-taker.

Requirements

What you’ll need

7+ years of B2B SaaS experience in either a direct PMM role, enablement, sales, or customer success role.
Experience supporting upmarket, mid-market, or enterprise GTM motions — you understand how larger deals are won and what sellers need at each stage
Comfort and credibility with sellers and CSMs — you've sat in on customer calls, joined QBRs, and earned the field's trust as a go-to resource
Sharp competitive instincts and the ability to translate product depth into clear, confident messaging that helps reps differentiate
Excellent writing and storytelling — you can take a dense product capability and turn it into a one-pager a rep can pitch in five minutes
Analytical mindset — you connect content usage, deal outcomes, and customer feedback into a clear point of view on what's working
Ownership mentality, bias for action, and comfort operating in a fast-paced environment with shifting priorities
AI savvy is a must. You should have experience using AI tools to scale your work.

Benefits

Comp & perks

equity
company bonus or sales commissions/bonuses
401(k) plan
at least 10 paid holidays per year
flex PTO
parental leave
employee assistance program and wellbeing benefits
global travel coverage
life/AD&D/STD/LTD insurance
FSA/HSA and medical, dental, and vision benefits

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B SaaSenablementsales strategycompetitive positioningproduct messaginganalytical skillsstorytellingcollateral developmentGTM strategycustomer feedback analysis

Soft Skills

ownership mentalitybias for actiontrust buildingcommunicationstrategic partnershipadaptabilitycompetitive instinctswriting skillscollaborationproblem-solving