Manager, GTM Analytics – Intelligence

Apollo.io

Manager for GTM Analytics & Intelligence at Apollo.io driving analytical execution and team leadership across Sales and Post-Sales. Lead GTM data strategy and partner with cross-functional teams for business insights.

Posted 5/9/2026full-timeRemote • 🇺🇸 United StatesSeniorLead💰 $160,000 - $250,000 per yearWebsite

Tech Stack

Tools & technologies

ApolloSQLTableau

About the role

Key responsibilities & impact

Hire, build, and lead a team of GTM analysts dedicated to supporting Sales and Post-Sales functions, fostering a culture of analytical excellence, ownership, and continuous improvement.
Set team priorities, manage cross-functional stakeholder relationships, and ensure analytical capacity is aligned to the highest-leverage GTM needs.
Coach and develop analysts to grow as both technical practitioners and strategic business partners.
Own and maintain Apollo's GTM data strategy — defining how GTM data is structured, governed, and trusted across the organization.
Partner with the BI/Analytics team to inform reporting model design, establish data governance standards, and drive metrics standardization across Sales, Pipeline Generation, and Customer Success.
Define, document, and operationalize core GTM metrics including ARR accounting logic, logo definitions, funnel metrics, retention, and expansion — ensuring consistency and confidence across all reporting surfaces.
Ensure Salesforce and connected data sources are well-understood, accurately modeled, and effectively leveraged across all reporting and analytical workflows.
Own and continuously improve Apollo's analytical forecasting capability across all GTM functions and ARR levers, including New Business Sales, Pipeline Generation, Pipeline Coverage, and Customer Retention.
Build and maintain advanced forecasting models that integrate signals across the full ARR waterfall, enabling leadership to plan with confidence and act with foresight.
Partner with Finance and GTM leadership on planning cycles, quota setting, and scenario modeling to support resource allocation and strategic decisions.
Own the data management processes that underpin Apollo's GTM Operating Cadences — including QBRs, pipeline reviews, board reporting, and executive dashboards.
Ensure timely, accurate, and actionable data is available to support recurring business reviews and ad hoc leadership requests.
Define and maintain data pipelines and reporting infrastructure in partnership with BI/Analytics and RevOps.
Own and facilitate data change projects that impact GTM reporting, forecasting, or planning functions — including CRM migrations, metric redefinitions, system integrations, and tooling transitions.
Lead cross-functional alignment on data changes, managing communications, timelines, and validation to ensure continuity of reporting and stakeholder trust.
Serve as a strategic analytical partner to GTM leadership, delivering insights and exploratory analyses that surface opportunities, flag risks, and inform GTM strategy.
Translate complex, ambiguous business questions into structured analyses and clear executive narratives.
Proactively identify trends across sales performance, pipeline health, customer retention, and competitive dynamics that should influence GTM prioritization.

Requirements

What you’ll need

8+ years of experience in Revenue Operations, GTM Analytics, Strategy & Operations, or a closely related field, with at least 2–3 years in a people management capacity.
Demonstrated ability to lead and develop high-performing analytical teams in a fast-paced, high-growth SaaS environment.
Expert-level SQL skills, with the ability to build complex, performant queries and data models.
Deep experience with Salesforce data and architecture.
Proven track record of owning GTM data strategy — from metrics standardization and governance through reporting model design and stakeholder enablement.
Strong experience building and maintaining revenue forecasting models across multiple ARR levers.
Advanced proficiency in data visualization and storytelling using tools such as Tableau, Looker, or similar.
Strong understanding of B2B SaaS GTM motions, including acquisition funnels, pipeline economics, retention, and expansion.
Ability to translate ambiguous business questions into structured analyses and insights.
Excellent communication skills and comfort working cross-functionally with technical and non-technical stakeholders, including executive audiences.
Experience working in fast-paced, product-led, high-growth SaaS companies.
Exceptional skills in cross-functional collaboration, data analysis, and operational problem solving.

Benefits

Comp & perks

equity
company bonus or sales commissions/bonuses
401(k) plan
at least 10 paid holidays per year
flex PTO
parental leave
employee assistance program and wellbeing benefits
global travel coverage
life/AD&D/STD/LTD insurance
FSA/HSA and medical, dental, and vision benefits

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SQLdata modelingrevenue forecastingdata governancemetrics standardizationdata visualizationreporting model designanalytical forecastingdata pipelinesCRM migrations

Soft Skills

leadershipteam developmentcommunicationcross-functional collaborationanalytical thinkingproblem solvingstrategic partnershipstorytellingstakeholder managementadaptability