
Senior Marketing Manager
Apollo.io
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $188,400 - $235,400 per year
Job Level
About the role
- Act as the primary point of contact for external marketing agencies, managing relationships and ensuring alignment on project goals, timelines, and deliverables.
- Coordinate the development of marketing assets (e.g., digital campaigns, content, creative materials) with agencies, ensuring adherence to brand guidelines and campaign objectives.
- Oversee agency workflows, including brief creation, feedback loops, and approval processes, to ensure timely and high-quality delivery of marketing materials.
- Collaborate with internal teams and agencies to align on campaign strategies, audience targeting, and messaging.
- Manage end-to-end project plans for marketing campaigns, ensuring alignment with the broader marketing strategy and operational processes.
- Facilitate the execution of campaigns by coordinating tasks across internal teams (e.g., content, design, demand generation) and external agency partners.
- Track project milestones, budgets, and deliverables, ensuring campaigns are delivered on time and within scope.
- Support the Senior Manager of Marketing Operations in implementing standardized processes for campaign execution and operational intake.
- Assist in the utilization of marketing technology platforms (e.g., HubSpot, Marketo, Salesforce) to support campaign execution and data integration.
- Ensure agency deliverables integrate seamlessly with Apollo’s marketing technology stack and custom marketing control plane.
- Support data accuracy and compliance in campaign-related activities, including audience segmentation and lead management.
- Work with the Senior Manager of Marketing Operations and Analytics & Intelligence teams to track campaign performance and report on KPIs.
- Provide insights on agency-driven campaign effectiveness, contributing to broader marketing performance analyses.
- Ensure agency deliverables meet quality standards through QA processes and performance reviews.
- Partner with internal marketing teams (e.g., demand generation, content, product marketing) to align agency work with Apollo’s go-to-market strategy.
- Collaborate with sales and revenue operations to ensure smooth lead handoffs and alignment on campaign objectives.
- Support global campaign efforts, including coordination with the global communication preference center for opt-in/opt-out preferences.
Requirements
- 6+ years of experience in marketing operations, project management, or a related role, with at least 1 year working directly with external agencies.
- Strong project management skills, with experience managing multiple stakeholders, timelines, and deliverables.
- Familiarity with marketing technology platforms (e.g., HubSpot, Marketo, Salesforce) and their application in campaign execution.
- Excellent communication and relationship-building skills, with a proven ability to manage agency partnerships and internal cross-functional teams.
- Analytical mindset with experience tracking campaign performance and contributing to data-driven decisions.
- Detail-oriented with a focus on operational excellence and quality assurance in marketing execution.
- Bachelor’s degree in marketing, business, communications, or a related field; project management certifications (e.g., PMP, Agile) a plus.
Benefits
- equity
- company bonus or sales commissions/bonuses
- 401(k) plan
- at least 10 paid holidays per year
- flex PTO
- parental leave
- employee assistance program and wellbeing benefits
- global travel coverage
- life/AD&D/STD/LTD insurance
- FSA/HSA and medical, dental, and vision benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
project managementcampaign executiondata integrationaudience segmentationlead managementquality assuranceperformance analysisbudget trackingdigital campaignscontent development
Soft Skills
communicationrelationship buildinganalytical mindsetdetail-orientedoperational excellencestakeholder managementcollaborationcross-functional teamworkproblem-solvingtime management
Certifications
Bachelor's degree in marketingBachelor's degree in businessBachelor's degree in communicationsPMPAgile