Apollo.io

Senior Marketing Manager

Apollo.io

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $188,400 - $235,400 per year

Job Level

Tech Stack

About the role

  • Act as the primary point of contact for external marketing agencies, managing relationships and ensuring alignment on project goals, timelines, and deliverables.
  • Coordinate the development of marketing assets (e.g., digital campaigns, content, creative materials) with agencies, ensuring adherence to brand guidelines and campaign objectives.
  • Oversee agency workflows, including brief creation, feedback loops, and approval processes, to ensure timely and high-quality delivery of marketing materials.
  • Collaborate with internal teams and agencies to align on campaign strategies, audience targeting, and messaging.
  • Manage end-to-end project plans for marketing campaigns, ensuring alignment with the broader marketing strategy and operational processes.
  • Facilitate the execution of campaigns by coordinating tasks across internal teams (e.g., content, design, demand generation) and external agency partners.
  • Track project milestones, budgets, and deliverables, ensuring campaigns are delivered on time and within scope.
  • Support the Senior Manager of Marketing Operations in implementing standardized processes for campaign execution and operational intake.
  • Assist in the utilization of marketing technology platforms (e.g., HubSpot, Marketo, Salesforce) to support campaign execution and data integration.
  • Ensure agency deliverables integrate seamlessly with Apollo’s marketing technology stack and custom marketing control plane.
  • Support data accuracy and compliance in campaign-related activities, including audience segmentation and lead management.
  • Work with the Senior Manager of Marketing Operations and Analytics & Intelligence teams to track campaign performance and report on KPIs.
  • Provide insights on agency-driven campaign effectiveness, contributing to broader marketing performance analyses.
  • Ensure agency deliverables meet quality standards through QA processes and performance reviews.
  • Partner with internal marketing teams (e.g., demand generation, content, product marketing) to align agency work with Apollo’s go-to-market strategy.
  • Collaborate with sales and revenue operations to ensure smooth lead handoffs and alignment on campaign objectives.
  • Support global campaign efforts, including coordination with the global communication preference center for opt-in/opt-out preferences.

Requirements

  • 6+ years of experience in marketing operations, project management, or a related role, with at least 1 year working directly with external agencies.
  • Strong project management skills, with experience managing multiple stakeholders, timelines, and deliverables.
  • Familiarity with marketing technology platforms (e.g., HubSpot, Marketo, Salesforce) and their application in campaign execution.
  • Excellent communication and relationship-building skills, with a proven ability to manage agency partnerships and internal cross-functional teams.
  • Analytical mindset with experience tracking campaign performance and contributing to data-driven decisions.
  • Detail-oriented with a focus on operational excellence and quality assurance in marketing execution.
  • Bachelor’s degree in marketing, business, communications, or a related field; project management certifications (e.g., PMP, Agile) a plus.
Benefits
  • equity
  • company bonus or sales commissions/bonuses
  • 401(k) plan
  • at least 10 paid holidays per year
  • flex PTO
  • parental leave
  • employee assistance program and wellbeing benefits
  • global travel coverage
  • life/AD&D/STD/LTD insurance
  • FSA/HSA and medical, dental, and vision benefits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
project managementcampaign executiondata integrationaudience segmentationlead managementquality assuranceperformance analysisbudget trackingdigital campaignscontent development
Soft Skills
communicationrelationship buildinganalytical mindsetdetail-orientedoperational excellencestakeholder managementcollaborationcross-functional teamworkproblem-solvingtime management
Certifications
Bachelor's degree in marketingBachelor's degree in businessBachelor's degree in communicationsPMPAgile