Design and launch GTM campaigns with technology and agency partners (e.g., webinars, case studies, email journeys, landing pages).
Own timelines, messaging, and coordination with internal and external stakeholders.
Develop pitch decks, one-pagers, training materials, and sales collateral that help partners effectively position Apollo.
Work with Product Marketing to align messaging to use cases and ICP.
Design nurture programs to turn onboarded partners into revenue-generating advocates.
Test incentives, lifecycle comms, and educational touchpoints to drive engagement.
Partner closely with the Partnerships, Product, Marketing, and Revenue teams to align on goals and measure the impact of partner-driven initiatives.
Contribute to partner launches, blog announcements, campaigns, and feedback loops.
Use HubSpot, PartnerStack, and internal dashboards to monitor performance across campaigns and partner cohorts.
Optimize based on engagement, sourced revenue, and partner lifecycle behavior.

Requirements

6-10 years of experience in B2B partner marketing, with a focus on partner pipeline and revenue contribution
Prior experience working with or within a partner ecosystem (agencies, tech integrations, marketplaces)
Strong project management skills; highly organized and deadline-driven
Excellent writer and communicator; confident with both partner-facing and internal messaging
Experience building omni-channel co-marketing campaigns that are tied to business and revenue outcomes
Familiarity with partner tools like PartnerStack, Crossbeam, and PartnerPage
Strategic thinker with strong attention to detail and a collaborative mindset

Benefits

equity
company bonus or sales commissions/bonuses
401(k) plan
at least 10 paid holidays per year
flex PTO
parental leave
employee assistance program and wellbeing benefits
global travel coverage
life/AD&D/STD/LTD insurance
FSA/HSA and medical, dental, and vision benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B partner marketingproject managementomni-channel co-marketing campaignscampaign performance optimizationrevenue contributionpartner pipeline developmentmessaging alignmentincentive testingnurture program designsales collateral development

Soft Skills

highly organizeddeadline-drivenexcellent writingstrong communicationstrategic thinkingattention to detailcollaborative mindset