Own the end-to-end influencer marketing strategy — from program design and creator sourcing to partnership execution, optimization, and performance reporting — with clear goals tied to awareness, engagement, and growth.
Build and manage a diversified creator portfolio across tiers (customers, community creators, and external influencers), platforms, and formats, including newsletters, video, podcasts, events, social, and educational content.
Develop long-term creator partnerships, not one-off transactions by nurturing authentic relationships, co-creating high-quality content, and aligning creators with Apollo’s brand voice, POV, and GTM narrative.
Source, negotiate, and manage influencer partnerships, contracts, budgets, timelines, deliverables, and renewals ensuring operational excellence and strong ROI discipline. Manage agency relationships for key campaigns.
Design scalable systems for creator onboarding: develop clear briefs, content workflows, approvals, attribution, and regular performance tracking.
Partner cross-functionally with Social, Content, Product Marketing, Demand, Events, and Community to integrate creators into campaigns, launches, thought leadership, and product storytelling.
Collaborate with paid and growth teams to identify opportunities to amplify high-performing creator content across paid channels.
Build measurement frameworks that go beyond vanity metrics, tracking reach, engagement quality, pipeline influence, assisted conversions, lifetime value, and long-term brand lift.
Continuously test new creator formats, platforms, partnership models, and distribution strategies to stay ahead of creator trends and audience behavior in B2B.
Represent Apollo externally in creator conversations, partnerships, and industry communities helping position the brand as a trusted partner to modern creators.

Requirements

7–10 years of experience in influencer marketing, creator partnerships, content partnerships, or integrated brand marketing at a high-growth company, agency, or creator-led platform.
Proven experience building and scaling influencer or creator programs that drive both brand outcomes and measurable business impact.
Deep understanding of creator ecosystems across multiple platforms (YouTube, LinkedIn, X, TikTok, newsletters, podcasts, communities, events).
Strong relationship builder: comfortable recruiting, managing, and growing long-term creator partnerships with credibility and empathy.
Operational excellence: you can design processes, manage complex workflows, and keep multiple partnerships moving smoothly at once.
Highly analytical mindset. Comfortable building dashboards, modeling ROI, and tying creative programs back to growth metrics.
Excellent creative judgment with strong instincts for storytelling, content quality, brand alignment, and audience resonance.
Experience managing external vendors, creators, agencies, and freelancers.
Comfort working cross-functionally with Brand, Product Marketing, Demand, Sales, Community, and Executive stakeholders.
Thrives in fast-paced environments, ambiguity, and 0 to 1 program building.
Bonus: Experience with B2B SaaS, PLG motions, community-driven growth, or creator monetization ecosystems.

Benefits

equity;
company bonus or sales commissions/bonuses;
401(k) plan;
at least 10 paid holidays per year;
flex PTO;
parental leave;
employee assistance program and wellbeing benefits;
global travel coverage;
life/AD&D/STD/LTD insurance;
FSA/HSA and medical, dental, and vision benefits.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

influencer marketingcreator partnershipscontent partnershipsprogram designperformance reportingmeasurement frameworksdashboard buildingROI modelingcontent workflowscreator onboarding

Soft skills

relationship buildingoperational excellenceanalytical mindsetcreative judgmentstorytellingempathycross-functional collaborationadaptabilityproject managementcommunication