Head of Performance Marketing

apo.com Group

Head of Performance Marketing leading acquisition strategies in digital healthcare for a prominent online pharmacy. Focusing on sustainable growth, customer acquisition, and long-term value.

Posted 4/20/2026full-timeMarkkleeberg • 🇩🇪 GermanyLeadWebsite

About the role

Key responsibilities & impact

Manage and further develop all performance marketing channels (e.g., SEA, Paid Social, Affiliate)
Ensure efficient and profitable growth with a focus on ROI, margin, and scalability
Plan and manage app install campaigns — from acquisition through activation and usage
Drive conversion from OTC to Rx and increase long-term customer value (CLV)
Optimize acquisition with a focus on new customer acquisition and sustainable growth
Develop and scale data-driven testing and optimization approaches based on CLV
Diversify marketing channels and reduce dependency on brand traffic
Responsible for budget planning and allocation with a clear focus on performance and cost-efficiency
Close collaboration with CRM, Product, App, Rx, and Category teams to optimize the entire funnel
Leverage automation and AI-driven solutions to scale and improve efficiency

Requirements

What you’ll need

8–10+ years of experience in performance marketing or digital growth environments
Deep expertise in SEA, Paid Social, and Affiliate Marketing
Strong commercial acumen with a focus on profitability, efficiency, and growth
Excellent analytical skills and experience with performance and tracking tools
Proven track record of scaling marketing activities while improving ROI and CLV
Experience in app marketing and optimizing across the entire marketing funnel
Experience leading teams and managing internal and external stakeholders
Fluent German and English, both written and spoken

Benefits

Comp & perks

A permanent employment contract
Modern work environment and flexible working hours
Senior leadership role with direct impact on growth, customer development, and profitability
Opportunity to shape and further develop the performance marketing strategy
Based in the Leipzig area or remote within Germany, with regular on-site presence
Competitive, performance-based compensation
30 days of vacation per year
Training, workshops, and side-by-side coaching — we support your professional development
Company bike leasing (JobRad partnership)
Free use of our EV charging stations at the Markkleeberg site
Excellent social benefits, including a subsidized on-site canteen, corporate benefits, free beverages (tea, coffee, soft drinks), employee discounts, modern equipment, team and company events, and more

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

performance marketingSEAPaid SocialAffiliate Marketingapp marketingdata-driven testingoptimizationcustomer lifetime value (CLV)budget planningROI

Soft Skills

commercial acumenanalytical skillsteam leadershipstakeholder managementcollaborationcommunicationfocus on efficiencyfocus on growthfocus on profitabilityproblem-solving