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Head of Performance Marketing
apo.com Group. Manage and further develop all performance marketing channels (e.g., SEA, Paid Social, Affiliate) .
About the role
Key responsibilities & impact- Manage and further develop all performance marketing channels (e.g., SEA, Paid Social, Affiliate)
- Ensure efficient and profitable growth with a focus on ROI, margin, and scalability
- Plan and manage app install campaigns — from acquisition through activation and usage
- Drive conversion from OTC to Rx and increase long-term customer value (CLV)
- Optimize acquisition with a focus on new customer acquisition and sustainable growth
- Develop and scale data-driven testing and optimization approaches based on CLV
- Diversify marketing channels and reduce dependency on brand traffic
- Responsible for budget planning and allocation with a clear focus on performance and cost-efficiency
- Close collaboration with CRM, Product, App, Rx, and Category teams to optimize the entire funnel
- Leverage automation and AI-driven solutions to scale and improve efficiency
Requirements
What you’ll need- 8–10+ years of experience in performance marketing or digital growth environments
- Deep expertise in SEA, Paid Social, and Affiliate Marketing
- Strong commercial acumen with a focus on profitability, efficiency, and growth
- Excellent analytical skills and experience with performance and tracking tools
- Proven track record of scaling marketing activities while improving ROI and CLV
- Experience in app marketing and optimizing across the entire marketing funnel
- Experience leading teams and managing internal and external stakeholders
- Fluent German and English, both written and spoken
Benefits
Comp & perks- A permanent employment contract
- Modern work environment and flexible working hours
- Senior leadership role with direct impact on growth, customer development, and profitability
- Opportunity to shape and further develop the performance marketing strategy
- Based in the Leipzig area or remote within Germany, with regular on-site presence
- Competitive, performance-based compensation
- 30 days of vacation per year
- Training, workshops, and side-by-side coaching — we support your professional development
- Company bike leasing (JobRad partnership)
- Free use of our EV charging stations at the Markkleeberg site
- Excellent social benefits, including a subsidized on-site canteen, corporate benefits, free beverages (tea, coffee, soft drinks), employee discounts, modern equipment, team and company events, and more
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
performance marketingSEAPaid SocialAffiliate Marketingapp marketingdata-driven testingoptimizationcustomer lifetime value (CLV)budget planningROI
Soft Skills
commercial acumenanalytical skillsteam leadershipstakeholder managementcollaborationcommunicationfocus on efficiencyfocus on growthfocus on profitabilityproblem-solving