Apex Wheels

Ecommerce

• Own the execution of the technical direction, quality, and uptime of our ecommerce platform and its integrations. The eCommerce Director will help you keep business objectives sharp and prioritized.
• Lead the backend of our platform (Magento 2 implemented by an experienced contractor) side through substantive review: setting quality gates, holding the work to schedule, and stepping into the code when a decision needs senior judgment.
• Write, review, and ship our front-end code (Vue 3 and Nuxt for storefront, Sanity for content) alongside our partnered agency, and drive the work to reduce technical debt through whatever means make sense, including refactoring, replacing patterns, and over time bringing more of the work in-house as we grow the internal team. This is the area where the platform is actively expanding and where the technical debt is most visible.
• Own the integrations between Magento and the systems it depends on, including ERP (NetSuite), payments, OMS, PIM, and CMS. Real ecommerce problems will come to you: checkout friction, returns workflows, performance bottlenecks, data consistency, and third-party reliability. You will take loosely defined problems, define constraints and tradeoffs, and turn them into clear technical approaches.
• You will be involved when production issues arise, and you will contribute to improving monitoring, deployment, and reliability over time. Conduct substantive engineering review on code from internal contributors and external agencies: catching defects, missed edge cases, and shortcuts that will create cost later, and giving specific, actionable feedback. You will push back on external recommendations that conflict with platform health or long-term business outcomes.
• Help establish and reinforce standards for code quality, documentation, and development workflows, so rework drops and predictability rises. The goal is lightweight, effective processes that scale as the team grows.
• Eventually, we see this role including direct people-management responsibilities, including hiring, performance management, exiting, and everything in between.
• Other duties as assigned.

eCommerce Technical Lead

Chief Marketing Officer

• Develop and execute Apex’s company-wide marketing strategy that supports our growth goals while staying true to our brand. Oversee brand and Creative, ensuring that initiatives represent our brand well, meet interdepartmental needs, support our growth goals, and reinforce Apex’s credibility within the enthusiast community. Oversee Audience Growth & Engagement to enhance digital marketing, including SEO, paid media, and lifecycle marketing strategies that drive customer acquisition, retention, and long-term value. Oversee eCommerce, in partnership with technical experts, to ensure that initiatives are informed by customer behavior and insights, and our website is achieving optimal conversions. Partner with the COO and Director of Sales & Marketing to design and execute high-impact strategies. Partner with the COO and Education Manager to support consumer education strategies. Partner closely with our CFO to ensure that marketing spend is appropriately paced, well considered, and that our dollars are spent on the most impactful initiatives.
• Translate company goals into actionable marketing plans with defined success metrics, timelines, and ownership. Establish clear priorities across marketing initiatives, making deliberate tradeoffs to focus on the highest-impact work. Establish and enforce planning, prioritization, and execution processes that enable speed and clarity across the organization. Ensure marketing investments are evaluated against expected outcomes. Ensure that our goals and KPI frameworks are accurately measuring success. Lead and coach your team to relying on performance data to drive decision-making through the use of dashboards, and reporting to track performance, inform decisions, and improve ROI. Manage the marketing budget, resource allocation, and vendor relationships to maximize efficiency and effectiveness.
• Provide executive leadership, coaching, and development to a multi-functional marketing team, including hiring, performance management, and organizational design. Design and evolve the structure of the marketing organization to ensure the right capabilities exist in-house and that agency spend is efficient and intentional. Ensure the team has the right skillsets and structure to execute at the pace needed to support our goals. Create a culture of ownership, accountability, and performance as informed by our company values.