Content Writer

Apex Service Partners

Content Writer developing brand voice and content standards for Apex Service Partners. Collaborating to produce high-quality, SEO-focused web content across multiple brands in the home services sector.

Posted 6/17/2026full-timeIrving • Texas • 🇺🇸 United StatesMid-LevelSenior💰 $60,000 - $75,000 per yearWebsite

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Develop and document a voice and tone guide, style guide, and SEO content standards applicable across Apex brands
Build page content templates with copy frameworks for home, service, location, about, FAQ, and other core page types, aligned to the design system and brand guidelines
Develop a scalable framework for high-volume location and service pages that eliminates duplicate content risk across the portfolio
Establish and maintain an editorial calendar for ongoing blog and organic content production across in-house sites
Define and document an end-to-end SEO content workflow covering keyword research, briefing, drafting, review, and publishing, in close partnership with the Director of SEO
Conduct a full content audit of in-house sites, documenting page inventory, content gaps, duplicate content risks, and SEO opportunities
Produce full content sets of 15 to 25 pages per site on a two-week sprint cadence, targeting three or more completed site content sets within the first 120 days
Ensure all content meets E-E-A-T principles, reflects local brand personality, and supports organic growth goals
Support content taxonomy and page tagging standards by clearly identifying brand, market, service line, location, page type, funnel stage, and primary conversion action for each page
Complete content QA before publishing, including metadata, headings, internal links, schema inputs, CTA alignment, duplicate content risk, service/location accuracy, and brand voice consistency
Partner with SEO and Analytics stakeholders to understand content performance trends, including organic traffic, clicks, impressions, rankings, engagement, and conversion activity by page type
Work closely with the Web Developer and Web Designer to ensure content templates align with design systems and WordPress block structures
Partner with the Director of SEO on keyword strategy, content priorities, and organic growth opportunities across the portfolio
Serve as the cross-functional content voice in conversations with SEO, PPC, and Analytics teams
Maintain content quality and brand consistency across a growing portfolio of in-house sites

Requirements

What you’ll need

3+ years of experience in SEO content writing, with a portfolio demonstrating high-quality, conversion-focused web copy across service-based industries
Strong working knowledge of SEO content principles including keyword research, on-page optimization, E-E-A-T, and duplicate content avoidance
Experience building and following content templates and style guides across multiple brands
Ability to produce content at volume without sacrificing quality, accuracy, or brand consistency
Familiarity with WordPress and how content is structured within block-based page builders
Strong communication and collaboration skills; comfortable working across design, development, and SEO functions
Experience with SEMRush, Ahrefs, etc. for keyword research and content gap analysis
Experience in home services or multi-location brand environments a plus
Experience with project management tools such as Monday.com a plus

Benefits

Comp & perks

Health insurance coverage
Life and disability insurance
Retirement savings plan
Paid holidays
Paid time off (PTO)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SEO content writingkeyword researchon-page optimizationcontent templatescontent auditingcontent quality assuranceE-E-A-T principlesduplicate content avoidancecontent productioncontent strategy

Soft Skills

communicationcollaborationorganizational skillsattention to detailadaptabilityproblem-solvingcreativitytime managementcross-functional teamworkleadership