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Data and Insights Analyst
Apex Service PartnersMarketing Data & Insights Analyst responsible for leveraging customer data to drive marketing strategy. Collaborating across business units at a leading home services provider.
Tech Stack
Tools & technologiesTableau
About the role
Key responsibilities & impact- Develop and maintain the customer experience platform in partnership with Medallia, including KPI frameworks and recurring reports that support decision-making.
- Ensure data accuracy, consistency, and integrity across systems and tools.
- Manage and integrate data from our CX platform, Customer Data Platform (CDP), analytics platforms, brand health research and external sources.
- Lead the onboarding of new businesses to cNPS platform.
- Facilitate training, knowledge sharing and address regional needs.
- Act as the trusted point of contact for 6 regions, responding to questions and helping to quickly resolve issues.
- Share best practices, toolkits, and playbooks to improve efficiency and consistency across markets.
- Identify challenges in local execution and recommend process improvements to regional leaders.
- Track and report on both local and national performance metrics, identifying trends, risks and opportunities.
- Partner with marketing data engineer to build tools that enable regional leaders to run local analysis with ease.
- Translate complex data into clear, compelling insights and actionable recommendations for local operators and marketing leads across the organization.
- Inform marketing strategy, segmentation, messaging, targeting, and optimization using data-driven insights.
- Support Partner Services Marketing team with ad-hoc data analysis capabilities such as A/B testing and attribution modeling.
- Collaborate with cross-functional teams to align data strategies with organizational goals.
Requirements
What you’ll need- Bachelor’s degree in Marketing, Economics, Finance, Mathematics, Statistics, Information Technology, Data Science or relevant fields.
- 5+ years in marketing analytics, insights, or data-driven marketing roles.
- Strong experience working with marketing data (e.g., CRM data, brand health data, digital analytics, campaign performance).
- Advanced skills in Excel or Google Sheets; experience with BI tools (e.g., Tableau, Power BI).
- Proven ability to communicate insights clearly to senior stakeholders.
- Experience with Snowflake or other data engineering systems is a plus.
- Experience with AI, machine learning, or statistical analytics is a plus.
Benefits
Comp & perks- medical, dental and vision coverage
- unlimited PTO
- 401(k) matching
ATS Keywords
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Hard Skills & Tools
marketing analyticsdata-driven marketingdata analysisA/B testingattribution modelingExcelGoogle SheetsTableauPower BImachine learning
Soft Skills
communicationproblem-solvingcollaborationtrainingknowledge sharingleadershipdecision-makinginsight translationprocess improvementstakeholder management