
Paid Search Specialist
Apex Service Partners
full-time
Posted on:
Location Type: Hybrid
Location: Irving • Texas • United States
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About the role
- Plan, launch, and optimize paid advertising campaigns across platforms such as Google Ads, Bing Ads, and Display Networks to achieve defined performance goals
- Manage bid strategies, budget allocation, and ad placements to maximize return on investment (ROI)
- Monitor and analyze key performance metrics. Deliver actionable insights and recommendations to improve results and align campaigns with broader business objectives
- Collaborate with our CRM team to accurately track campaign-driven revenue and profitability
- Work with analytics partners to ensure proper setup and functioning of advertising pixels and conversion tracking tools
- Build and optimize landing pages using Unbounce to support campaign goals and enhance user experience
- Foster a collaborative environment that supports knowledge sharing and encourages the professional development of team members
- Collaborate with SEO, creative, and technical teams to ensure cohesive and effective execution of campaign strategies
- Stay current on industry trends, platform updates, and digital advertising best practices to drive ongoing performance improvements
- Engage in professional development opportunities and contribute learnings to the team to support collective growth
Requirements
- Minimum of 3+ years of experience in paid search advertising
- Proven success in managing paid campaigns across major digital advertising platforms (e.g., Google Ads, Bing Ads)
- Strong analytical skills with a data-driven mindset; advanced proficiency in spreadsheets
- Experience with web analytics tools, including Google Analytics and Google Tag Manager (GTM) is a plus
- Experience building landing pages in Unbounce or similar tools; knowledge of web design best practices is a plus
- Experience working with CRMs such as ServiceTitan is a plus
- Familiarity with AI tools for campaign building and optimization is a plus
Benefits
- Health insurance
- Paid time off
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid search advertisingcampaign managementdata analysislanding page optimizationweb design best practicesbudget allocationbid strategiesconversion trackinganalyticsperformance metrics
Soft Skills
collaborationknowledge sharingprofessional developmentteam supportcommunicationanalytical mindsetactionable insightsproblem-solvingadaptabilitycreativity