
Marketing Manager
Apex Service Partners
full-time
Posted on:
Location Type: Hybrid
Location: Caldwell • Idaho • United States
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About the role
- Develop and implement comprehensive marketing strategies covering traditional and digital channels to achieve regional objectives and enhance brand visibility.
- Responsible for the regional brands marketing initiatives and execution.
- Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
- Plan and execute integrated marketing campaigns, incorporating traditional and digital elements, to generate leads and drive sales.
- Effective management of marketing budgets, ensuring optimal allocation of resources across various marketing channels for maximum ROI.
- Stay abreast of industry trends, competitor activities, and customer preferences to adapt marketing strategies.
- Ensure consistent branding across all channels, maintaining a positive and impactful brand image.
- Monitor and analyze marketing performance metrics, providing insights to evaluate campaign effectiveness and identify areas for improvement.
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- Master's degree is a plus.
- Proven experience as a Marketing Manager with expertise in traditional and digital marketing.
- Ability to manage multiple projects at once.
- Strong understanding of marketing principles, including digital channels like paid search, SEO, and LSA.
- Excellent communication and interpersonal skills to collaborate effectively with field personnel.
- Analytical mindset with the ability to interpret data and make data-driven marketing decisions.
- Experience in Skilled Trades is highly desirable.
- Graphic Design Skills (Photoshop, InDesign, Illustrator, Canva)
- Relevant experience in planning and managing marketing budgets.
Benefits
- Paid Vacation - Plan varies by position/role
- 401(k) Retirement Plan with company match
- Medical, Dental, Vision (For Employee and Eligible Family Members)
- Company Life Insurance
- Supplemental Life Insurance
- Supplemental AD&D
- Disability (Short Term and Long Term) Insurance
- Critical Illness Insurance
- FSA – Flexible Spending Account
- Employee Discounts
- Career growth opportunity
- Employee Referral Bonuses available
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing strategiesintegrated marketing campaignsmarketing performance metricsdigital marketingSEOpaid searchLSAgraphic designbudget managementdata-driven marketing decisions
Soft Skills
communication skillsinterpersonal skillsanalytical mindsetproject managementcollaboration