Apex Service Partners

Marketing Manager

Apex Service Partners

full-time

Posted on:

Location Type: Office

Location: Finksburg • Maryland • United States

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About the role

  • Monitor, analyze, and report on marketing performance metrics across all channels.
  • Deliver actionable insights to improve ROI and inform future strategies.
  • Continuously evaluate campaign effectiveness and optimize tactics to maximize lead generation and conversion rates.
  • Optimize paid search, SEO, LSA, and other digital channels to ensure strong performance and local market visibility.
  • Optimize marketing spend with a focus on cost efficiency, performance outcomes, and measurable impact.
  • Leverage data to assess market trends, competitive activity, and customer behavior to refine growth strategies.
  • Partner closely with General Managers and Regional Managers to align marketing initiatives with local market needs and business objectives.
  • Support the development of data-driven marketing strategies that integrate digital and traditional channels to achieve regional growth goals.
  • Prepare clear, concise performance updates for senior leadership, highlighting wins, challenges, and opportunities for optimization.
  • Demonstrate strong initiative, accountability, and problem-solving skills, with a proactive approach to identifying growth opportunities and meeting deadlines.

Requirements

  • Bachelor’s degree in Marketing, Business, Analytics, or a related field.
  • Strong proficiency with data analysis and reporting tools (e.g., Google Analytics, Excel, or similar platforms).
  • Hands-on knowledge of paid search, SEO, LSA, and other digital marketing channels.
  • Excellent communication skills, with the ability to translate data into clear, actionable insights for leadership.
  • Highly analytical mindset with a focus on measurable results and continuous improvement.
  • Experience in the skilled trades or home services industry is a plus.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data analysisreportingpaid searchSEOLSAdigital marketingcampaign optimizationlead generationconversion ratescost efficiency
Soft Skills
communicationproblem-solvinginitiativeaccountabilityanalytical mindsetproactive approachcollaborationstrategic thinkingadaptabilitytime management