
Paid Search Analyst
Apex Service Partners
full-time
Posted on:
Location Type: Hybrid
Location: Irving • Texas • United States
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About the role
- Plan, launch, and optimize paid advertising campaigns across platforms such as Google Ads, Bing Ads, and Display Networks to achieve defined performance goals.
- Manage bid strategies, budget allocation, and ad placements to maximize return on investment (ROI).
- Monitor and analyze key performance metrics. Deliver actionable insights and recommendations to improve results and align campaigns with broader business objectives.
- Collaborate with our CRM team to accurately track campaign-driven revenue and profitability.
- Work with analytics partners to ensure proper setup and functioning of advertising pixels and conversion tracking tools.
- Build and optimize landing pages using Unbounce to support campaign goals and enhance user experience.
- Foster a collaborative environment that supports knowledge sharing and encourages the professional development of team members.
- Collaborate with SEO, creative, and technical teams to ensure cohesive and effective execution of campaign strategies.
- Stay current on industry trends, platform updates, and digital advertising best practices to drive ongoing performance improvements.
- Engage in professional development opportunities and contribute learnings to the team to support collective growth.
Requirements
- Minimum of 3+ years of experience in paid search advertising
- Proven success in managing paid campaigns across major digital advertising platforms (e.g., Google Ads, Bing Ads)
- Strong analytical skills with a data-driven mindset; advanced proficiency in spreadsheets.
- Experience with web analytics tools, including Google Analytics and Google Tag Manager (GTM) is a plus.
- Experience building landing pages in Unbounce or similar tools; knowledge of web design best practices is a plus.
- Experience working with CRMs such as ServiceTitan is a plus.
- Familiarity with AI tools for campaign building and optimization is a plus.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid search advertisingcampaign managementdata analysislanding page optimizationweb design best practicesbudget allocationbid strategiesconversion trackingperformance metricsdigital advertising
Soft Skills
collaborationknowledge sharingprofessional developmentanalytical mindsetcommunication