Marketing Manager
Apex Service Partners
full-time
Posted on:
Location Type: Hybrid
Location: Oak Brook • Illinois • United States
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About the role
- Develop and implement comprehensive marketing strategies covering traditional and digital channels to achieve regional objectives and enhance brand visibility.
- Plan and execute integrated marketing campaigns, incorporating traditional and digital elements, to generate leads and drive sales.
- Showcase expertise in digital marketing, including paid search, SEO, LSA, and other online channels, to optimize online presence and reach target audiences.
- Effectively manage marketing budgets, ensuring optimal allocation of resources across various marketing channels for maximum ROI.
- Stay abreast of industry trends, competitor activities, and customer preferences to adapt marketing strategies for assigned markets.
- Ensure consistent branding across all channels, maintaining a positive and impactful brand image.
- Work closely with General Managers and Regional Managers to understand local market dynamics and tailor marketing initiatives to meet specific branch needs.
- Monitor and analyze marketing performance metrics, providing insights to evaluate campaign effectiveness and identify areas for improvement.
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- Master's degree is a plus.
- Proven experience as a Marketing Manager with expertise in traditional and digital marketing.
- Strong understanding of marketing principles, including digital channels like paid search, SEO, and LSA.
- Excellent communication and interpersonal skills to collaborate effectively with field personnel.
- Analytical mindset with the ability to interpret data and make data-driven marketing decisions.
- Experience in Skilled Trades is highly desirable.
- Relevant experience in planning and managing marketing budgets.
- This role requires occasional travel to markets you support.
Benefits
- Hybrid schedule
- Additional managed locations within the Chicagoland
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingpaid searchSEOLSAmarketing strategiesintegrated marketing campaignsmarketing performance metricsbudget managementdata analysislead generation
Soft Skills
communication skillsinterpersonal skillsanalytical mindsetcollaborationadaptabilitystrategic thinkingproblem-solvingresource allocationcustomer focusteamwork
Certifications
Bachelor's degree in MarketingBachelor's degree in BusinessMaster's degree (preferred)