AVP, Sales – Central Region

Apella

AVP of Sales leading growth for Apella by building relationships with health systems. Requires experience in MedTech and enterprise sales with strong leadership presence.

Posted 5/19/2026full-timeRemote • 🇺🇸 United StatesLead💰 $175,000 - $200,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute a sales strategy to drive growth across enterprise health systems, including Integrated Delivery Networks (IDNs) and large hospital networks
Build and manage executive-level relationships with C-Suite leaders, surgeons, OR directors, IT teams, biomedical engineers, and administrators
Consistently achieve and exceed quota through disciplined pipeline management and enterprise sales execution
Lead negotiations, Request for Proposals (RFPs), and contract structuring for multi-million dollar system-wide deals
Partner cross-functionally with marketing, product, R&D, and customer success to accelerate adoption and ensure customer success
Represent Apella externally with credibility and passion, serving as a trusted advisor to customers and stakeholders
Contribute to revenue forecasting, territory planning, and scalable sales processes to support sustained growth

Requirements

What you’ll need

10+ years of experience in enterprise sales with a track record of exceeding quota in MedTech, medical devices, or healthcare capital equipment
Strong relationships and deal-making experience with Tier 1 health systems and IDNs (e.g., HCA, CommonSpirit, Mercy Health)
Experience selling both disruptive technologies (healthtech, robotics, SaaS) and established portfolios (OR video integration, capital equipment)
Proven success developing new markets from zero-to-scale and consistently ranking among top performers (President’s Council, Rep of the Year, Quota Exceeder)
Deep expertise in complex enterprise sales, including multi-stakeholder negotiations, RFPs, and creative contracting models
Ability to thrive in both startup and enterprise environments, balancing hands-on hustle with structured, repeatable sales processes
Strong leadership presence, with the ability to mentor peers and influence cross-functional teams
A mission-driven orientation and passion for improving outcomes in healthcare through innovation

Benefits

Comp & perks

Competitive salary and stock options
Flexible vacation policy and a culture that values time for rest and recharging
Remote-first work environment with unique virtual and in-person events to foster team connection
Comprehensive health, dental, and vision insurance—we’re a healthcare company that prioritizes your health
16 weeks of parental leave for all parents

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

enterprise salespipeline managementnegotiationsRequest for Proposals (RFPs)contract structuringrevenue forecastingterritory planningsales strategymarket developmentquota exceeding

Soft Skills

relationship buildingleadershipmentoringinfluencingcommunicationcollaborationtrustworthinesspassion for healthcareadaptabilityproblem-solving