Apella

Sales

• Develop and execute a sales strategy to drive growth across enterprise health systems, including Integrated Delivery Networks (IDNs) and large hospital networks
• Build and manage executive-level relationships with C-Suite leaders, surgeons, OR directors, IT teams, biomedical engineers, and administrators
• Consistently achieve and exceed quota through disciplined pipeline management and enterprise sales execution
• Lead negotiations, Request for Proposals (RFPs), and contract structuring for multi-million dollar system-wide deals
• Partner cross-functionally with marketing, product, R&D, and customer success to accelerate adoption and ensure customer success
• Represent Apella externally with credibility and passion, serving as a trusted advisor to customers and stakeholders
• Contribute to revenue forecasting, territory planning, and scalable sales processes to support sustained growth

AVP, Sales – Central Region

Technical Project Manager

• Lead customer-facing implementation tasks — Serve as the primary point of contact for customers during data interface setup, coordinating with their EHR/Optime, interface, and reporting teams to meet project milestones.
• Execute data validation and testing — Build and run test scripts to validate HL7 interfaces (SIU messages), report-based data feeds (e.g., Epic Reporting Workbench, Clarity scheduled/logged case reports, block schedule and release files), and other data sources.
• Monitor production interfaces — Track active customer data feeds for variances (e.g., new surgical service lines, unmapped procedures) and outages (e.g., missing fields, dropped messages), escalating and resolving issues proactively.
• Support new customer onboarding — Coordinate the technical data integration workstream for new implementations, including staging environment setup, endpoint testing, and production go-live QA.
• Maintain documentation and processes — Create and maintain customer-specific data configuration documents, test plans, runbooks, and interface specifications.
• Collaborate cross-functionally — Work closely with Product, Engineering, and Customer Success to relay data availability questions, surface limitations (e.g., real-time vs. nightly batch data), and inform the product roadmap with implementation insights.
• Support scoping of new data sources — Assist in evaluating alternative data sources such as ADT feeds, orders interfaces, and Epic APIs as Apella expands its data platform.

AVP, Sales – Central Region

Technical Implementation Manager