AORN

Senior Manager, Segment Marketing – Medical Device Industry

AORN

full-time

Posted on:

Location Type: Remote

Location: Colorado • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $125,000 - $155,000 per year

Job Level

Senior

About the role

  • Own the segment marketing strategy for Medical Device Industry.
  • Establish and lead ongoing market, customer, consumer behavior, and competitive intelligence processes.
  • Create and maintain personas, value propositions, and messaging frameworks for institutional buyers and perioperative professionals.
  • In collaboration with the Sr Director and LOB leaders, translate market and member insights into clear go‑to‑market (GTM) plans, competitive messaging, customer journeys and customer experiences.
  • Drive acquisition, onboarding, engagement, renewal, and re‑engagement campaigns to grow qualified leads and revenue.
  • Promote AORN’s mission-driven programs through tailoring offers and journeys for the Medical Device Industry.
  • Plan and execute integrated campaigns across email, web, paid, social, content, and events with defined KPIs, budgets, and timelines.
  • Partner with digital, web, and creative team to deliver targeted, accessible, and compliant content across channels.
  • Ensure quality control of all externally facing assets, including content accuracy, visuals, URLs, and links.
  • Create and manage clear creative briefs outlining audience insights, competitive context, and success metrics.
  • Collaborate with the Medical Device Industry Sales team and LOB leader on offers, pricing narratives, objections, and competitive strategy.
  • Build and evolve sales enablement tools (pitch decks, one-pagers, case studies, email sequences) and incorporate field feedback.
  • Define, track, and report funnel KPIs (lead quality, conversion, revenue/ARR, member growth, retention, engagement, and ROI).
  • Assess channel and platform performance; test and optimize to improve efficiency and impact; deliver regular performance reports.
  • Lead and manage employees and contractors supporting assigned segments.
  • Provide coaching, mentorship, and performance feedback to team members.
  • Collaborate cross-functionally with the Membership, Education, Events, Policy/Advocacy, Sales, and Analytics teams.
  • Other duties as assigned.

Requirements

  • Bachelor’s degree in marketing, business, communications, healthcare administration or related field.
  • 8+ years of progressive strategic marketing experience in the medical device industry, hospitals/health systems, or related healthcare industries.
  • 3+ years of experience managing a team.
  • Experience marketing to or partnering with medical device or B2B healthcare manufacturers (preferred).
  • Experience working for a membership association (preferred).
  • Experience in an agency setting, internal or external (preferred).
  • Experience developing sales enablement assets and collaborating closely with sales teams (preferred).
  • Experience with best practices for digital and traditional channels (preferred).
  • Experience using data and analytics to inform strategy and optimize performance (preferred).
  • Proficiency with marketing technology (CMS, CRM, marketing automation, paid media, social, analytics).
Benefits
  • Health insurance package options that include a HDHP plan and a PPO plan.
  • Dental and vision coverage.
  • Flexible Spending Account (FSA) and Healthcare Savings Account (HSA) options.
  • Employer paid short- and long-term disability, accidental death and dismemberment, and life insurance coverage.
  • Voluntary Life Insurance options including critical illness and accident insurance.
  • 401(k) plan with immediate vesting.
  • Pet insurance.
  • Udemy Learning.
  • Paid time off and 10 paid holidays per year.
  • Paid sick time.
  • Paid parental leave.
  • Free subscription to Calm.
  • Up to 8 hours of paid volunteer time.
  • Employee Assistance Programs.
  • Staff Incentive Bonus.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
strategic marketingmarket analysiscustomer behavior analysiscompetitive intelligencego-to-market planningcampaign managementsales enablementKPI trackingdata analyticsperformance optimization
Soft Skills
leadershipcoachingmentorshipcollaborationcommunicationproject managementcreative thinkingproblem-solvingteam managementcross-functional collaboration