Anza

Demand Generation Manager

Anza

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $100,000 - $130,000 per year

About the role

  • Execute and manage full-funnel demand generation programs, including: Webinars, Sales-supported follow-up campaigns, Event and partner-driven programs, Advertising
  • Support priority segments, personas, and use cases identified by marketing and sales leadership
  • Partner with the Marketing Manager to execute campaigns in HubSpot
  • Work closely with Business Development Associates and Account Executives to: Align demand programs with sales priorities, Support consistent follow-up using HubSpot sequences and sales talk tracks, Gather feedback on lead quality and campaign effectiveness, Ensure campaigns are clearly communicated to Sales and easy to act on
  • Track and report on demand performance, including: Leads and meetings generated, Pipeline created and influenced, Conversion rates across funnel stages
  • Maintain campaign hygiene in HubSpot and Salesforce
  • Analyze results and recommend improvements to targeting, messaging, or channels
  • Activate product, platform, and data releases into demand programs
  • Coordinate campaign execution, timelines, and workflows with the Marketing Manager
  • Collaborate on event-based demand generation opportunities with the Marketing Associate
  • Support attribution, reporting, and CRM alignment with Sales & RevOps
  • Provide feedback on messaging effectiveness and asset gaps with marketing leadership

Requirements

  • Bachelor’s degree
  • 3–5 years of experience in B2B demand generation, growth marketing, or campaign-focused marketing roles
  • Experience supporting a sales-led B2B organization
  • Hands-on experience with: ABM or account-focused campaigns, HubSpot (campaigns, workflows, reporting), Salesforce (leads, contacts, opportunities and marketing attribution), LinkedIn or industry trade advertising
  • Demonstrated effectiveness working cross-functionally with Sales and Marketing
  • Experience identifying campaign topics and asset gaps
  • Ability to understand and communicate technical concepts
  • Ability to produce compelling slide content, messaging, and sales materials (with support from the rest of the marketing team)
Benefits
  • medical, dental, vision, health, life, and disability insurance
  • comprehensive wellness program
  • 401(k) plan with company match and immediate vesting
  • continuing education and professional development assistance
  • self-managed flexible work schedules and time-off policies
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B demand generationgrowth marketingcampaign-focused marketingABM campaignscampaign reportinglead generationconversion rate analysismessaging effectivenessasset gap identificationdata analysis
Soft Skills
cross-functional collaborationcommunicationfeedback provisionorganizational skillsproblem-solvingcreativityadaptabilityattention to detailstrategic thinkingpresentation skills
Certifications
Bachelor’s degree