Anvilogic

Marketing Manager – Demand & Field Programs

Anvilogic

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Support the execution of integrated demand generation campaigns across digital, events, and partners
  • Manage timelines, assets, and promotion plans for multi-channel campaigns
  • Coordinate with the small, but mighty marketing team to ensure campaigns launch on time and on brand
  • Build a webinar program from the ground up: third-party, “homegrown”, partner, sales-executed (ABM)
  • Own webinar logistics end-to-end (planning, setup, promotion, execution, follow-up)
  • Manage webinar tools and integrations with HubSpot
  • Coordinate speakers (internal, customers, partners)
  • Build post-webinar nurture and follow-up flows with demand gen and sales
  • Support field marketing programs including regional events, executive dinners, and roadshows
  • Manage tradeshow execution: booth logistics, shipping, swag, staffing schedules, lead capture, and post-event nurture and follow-up flows with demand gen and sales
  • Partner with sales on event planning, invitations, and follow-up strategy
  • Track event performance and pipeline influence
  • Support partner marketing manager with co-marketing initiatives with technology and channel partners
  • Coordinate joint webinars, events, and campaigns
  • Manage timelines, approvals, and execution across internal and partner teams
  • Oversee database growth and health
  • Build and manage campaigns, lists, forms, workflows, and emails in HubSpot
  • Ensure accurate lead routing, lifecycle stages, and campaign attribution
  • Support reporting on campaign performance, ROI, and pipeline impact
  • Maintain clean data and documentation for repeatable execution

Requirements

  • 3–6 years of B2B marketing experience (SaaS or enterprise preferred)
  • Hands-on experience with HubSpot (campaigns, email, workflows, reporting)
  • Experience supporting webinars, field events, and tradeshows
  • Strong project management skills and attention to detail
  • Comfortable working cross-functionally with sales, partners, and operations
  • Ability to manage multiple programs at once without dropping details
  • Nice to Have
  • Experience in enterprise, security, data, or infrastructure markets
  • Familiarity with Salesforce integration
  • Experience supporting ABM or account-based field programs
  • Comfort working in a fast-growing or early-stage environment
Benefits
  • Competitive salary with equity in the company
  • Comprehensive medical, dental, and vision insurance
  • Unlimited paid time off policy for work life balance
  • 401(k) retirement plan with company match
  • Monthly stipend for home internet and cell phone expenses

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketingcampaign managementwebinar logisticsevent planninglead capturedata managementreportingaccount-based marketingemail marketingworkflow management
Soft skills
project managementattention to detailcross-functional collaborationmulti-taskingcommunication