VP, GTM Intelligence and Operations

Anthology Inc

VP of GTM Intelligence and Operations managing marketing data, AI systems, and revenue reporting. Overseeing institutional data and driving AI-native marketing strategies at Blackboard.

Posted 5/18/2026full-timeRemote • 🇺🇸 United StatesLead💰 $205,000 - $235,000 per yearWebsite

About the role

Key responsibilities & impact

You own the systems, attribution model, pipeline reporting, CRM integrity, marketing operations, and AI orchestration layer that every revenue motion depends on.
You build the operating cadence that keeps both teams aligned on targets, coverage, and account prioritization.
You are accountable for the accuracy and credibility of every number marketing produces.
You own the institutional data foundation that territory design, account segmentation, contact strategy, and pipeline reporting depend on.
You own, rationalize, and manage the full marketing technology stack.
You define the AI automation roadmap, evaluate tools, and direct implementation of autonomous workflow automation across the CRM, MAP, and marketing toolset.
You build and lead a next-generation development program that treats AI as the operating layer, not a supplement to it.
BDRs focus exclusively on ICP accounts identified through intent signals and buying committee data.

Requirements

What you’ll need

10+ years of marketing experience and 10+ years in leadership
Strong command of attribution modeling, pipeline analytics and revenue reporting
Fluency in modern CRM and marketing automation platforms (HubSpot, Marketo, or equivalent)
Deep hands-on experience with AI tooling, workflow automation, and building AI-native processes inside a marketing or revenue organization
Experience building or leading SDR/BDR programs at scale, with a clear point of view on how AI changes that model.
You work naturally at the marketing-sales interface, translate data into decisions, and make other people's numbers defensible
You are comfortable operating in ambiguity, building before there are playbooks, and holding a high bar for data quality in an environment where the infrastructure is still being built
Fluency in written and spoken English.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Anthology Inc Website LinkedIn All Job Openings 1001 - 5000 employees 💰 Venture Round on 2023-01 Anthology delivers education and technology solutions so that students can reach their full potential and learning institutions thrive. Millions of students around the world are supported throughout their education journey via Anthology’s ecosystem of flagship SaaS solutions and supporting services, including the award-winning Blackboard® (LMS), Anthology® Student (SIS/ERP), and Anthology® Reach (CRM). Through the Power of Together, we are uniquely inspiring educators and institutions with innovation that is meaningful, simple and intelligent to help customers redefine what’s possible and create life-changing opportunities for people everywhere. www.anthology.com. VP, GTM Intelligence and Operations Job not on LinkedIn 🔥 10 minutes ago 🇺🇸 United States – Remote 💵 $205k - $235k / year ⏰ Full Time 🔴 Lead 🎁 Product Marketing 🦅 H1B Visa Sponsor Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
You own the systems, attribution model, pipeline reporting, CRM integrity, marketing operations, and AI orchestration layer that every revenue motion depends on.
You build the operating cadence that keeps both teams aligned on targets, coverage, and account prioritization.
You are accountable for the accuracy and credibility of every number marketing produces.
You own the institutional data foundation that territory design, account segmentation, contact strategy, and pipeline reporting depend on.
You own, rationalize, and manage the full marketing technology stack.
You define the AI automation roadmap, evaluate tools, and direct implementation of autonomous workflow automation across the CRM, MAP, and marketing toolset.
You build and lead a next-generation development program that treats AI as the operating layer, not a supplement to it.
BDRs focus exclusively on ICP accounts identified through intent signals and buying committee data. 🎯 Requirements
10+ years of marketing experience and 10+ years in leadership
Strong command of attribution modeling, pipeline analytics and revenue reporting
Fluency in modern CRM and marketing automation platforms (HubSpot, Marketo, or equivalent)
Deep hands-on experience with AI tooling, workflow automation, and building AI-native processes inside a marketing or revenue organization
Experience building or leading SDR/BDR programs at scale, with a clear point of view on how AI changes that model.
You work naturally at the marketing-sales interface, translate data into decisions, and make other people's numbers defensible
You are comfortable operating in ambiguity, building before there are playbooks, and holding a high bar for data quality in an environment where the infrastructure is still being built
Fluency in written and spoken English. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs VP, GTM Intelligence – Operations 🔥 27 minutes ago Anthology Careers 1 - 10 👥 HR Tech 🤝 B2B ☁️ SaaS Website LinkedIn All Job Openings VP of GTM Intelligence and Operations managing marketing data and AI orchestration. Overseeing attribution models, CRM, and marketing operations for Blackboard to enhance revenue outcomes. 🇺🇸 United States – Remote 💵 $205k - $235k / year ⏰ Full Time 🔴 Lead 🎁 Product Marketing Principal Product Marketing Manager 🕒 3 days ago Ministry Brands 501 - 1000 ☁️ SaaS 🤝 Non-profit 📋 Compliance Website LinkedIn All Job Openings Principal Product Marketing Manager at Ministry Brands driving go-to-market strategy for SaaS solutions. Positioning products for faith-based organizations and strengthening commercialization across growth initiatives. 🇺🇸 United States – Remote 💰 Venture Round on 2017-01 ⏰ Full Time 🔴 Lead 🎁 Product Marketing Director of Product Marketing 🕒 3 days ago Lightcast 501 - 1000 🏢 Enterprise 📚 Education 🏛️ Government Website LinkedIn All Job Openings Director of Product Marketing at Lightcast leading product positioning and go-to-market strategies. Collaborating cross-functionally to drive measurable growth and success in product lifecycles. 🇺🇸 United States – Remote ⏰ Full Time 🔴 Lead 🎁 Product Marketing Vice President, Product Marketing 🕒 5 days ago Nielsen 10,000+ employees 📱 Media Website LinkedIn All Job Openings Vice President of Product Marketing at Nielsen shaping analytics and data portfolio strategies. Leading insights collaboration and product marketing strategy initiatives within a dynamic team. 🇺🇸 United States – Remote 💵 $193.1k - $358.5k / year 💰 Post-IPO Debt on 2023-02 ⏰ Full Time 🔴 Lead 🎁 Product Marketing 🦅 H1B Visa Sponsor Director, Product Marketing 🕒 5 days ago Cision 1001 - 5000 🤝 B2B 📱 Media Website LinkedIn All Job Openings Director of Product Marketing managing go-to-market strategy and messaging for patient financial care solutions. Leading a high-performing team and collaborating with cross-functional departments at Waystar. 🇺🇸 United States – Remote ⏰ Full Time 🔴 Lead 🎁 Product Marketing 🦅 H1B Visa Sponsor View More Product Marketing Manager Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

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Hard Skills & Tools

attribution modelingpipeline analyticsrevenue reportingAI toolingworkflow automationAI-native processesaccount segmentationcontact strategymarketing technology stackdata quality

Soft Skills

leadershipdata translationdecision makingoperating in ambiguitybuilding without playbookshigh standardsteam alignmentaccount prioritizationcommunicationcredibility