VP, Revenue Marketing

Anthology Inc

VP of Revenue Marketing responsible for demand generation and digital marketing strategies across markets. Focus on AI-native systems to enhance marketing effectiveness and pipeline growth.

Posted 5/18/2026full-timeRemote • 🇺🇸 United StatesLead💰 $205,000 - $245,000 per yearWebsite

About the role

Key responsibilities & impact

The VP of Revenue Marketing owns the pipeline engine.
Responsible for demand generation, digital marketing, field marketing across North America and international markets, web as a platform and conversion asset, and industry events.
Co-owns the new recurring bookings target and is accountable for pipeline volume, customer acquisition cost, and marketing-sourced opportunity creation.
Focused on the acquisition and pipeline motion.
Owns field marketing coverage across North America and international territories.
Works directly with the sales organization on lead quality, account-based programs, and in-market execution.
Owns the strategy behind the site: content architecture, thought leadership programming, campaign landing pages, conversion optimization, and form conversion.
Owns the pipeline contribution model for third-party conferences and regional field programs.

Requirements

What you’ll need

Built AI-native workflows, automations, and campaigns that produced output a traditional team could not have matched, with examples to show
Owned a pipeline number and held demand generation accountable to documented targets
Run paid search, display, programmatic, SEO, and GEO as a connected demand engine across North America and international markets
Hands-on experience with marketing automation platforms (HubSpot, Marketo), CRM (Salesforce), and intent and ABM platforms (6sense, Demandbase or similar)
Built (not just optimized) content and SEO infrastructure from a starting point of brand recognition without content authority
Treated GEO and LLM visibility as a first-class channel with a structured approach to domain citations and prompt coverage
Owned web strategy: site architecture, campaign landing pages, conversion optimization, and form conversion, working closely with web dev and analytics
Run a pipeline contribution model for third-party conferences and regional events including budget, selection, and post-event attribution
Co-owned a bookings target with a peer marketing leader and operated in a lean team built for leverage, not volume
Fluent with attribution and analytics tooling ( Bizible , Dreamdata , HubSpot reporting, or equivalent) and comfortable defending the pipeline number in front of Sales and Finance
Raised AI fluency in the people around you by sharing what you are building
High agency, adaptive learning, clear communication, intellectual humility
Fluency in written and spoken English.

Benefits

Comp & perks

1001 - 5000
⚕️ Healthcare Insurance
💳 Fintech
🤝 B2B

ATS Keywords

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Hard Skills & Tools

demand generationdigital marketingpipeline managementSEOcontent architectureconversion optimizationcampaign managementaccount-based marketingautomation workflowsanalytics

Soft Skills

clear communicationadaptive learningintellectual humilityhigh agency