Product Marketing Manager – Business, Government

Anthology Careers

Product Marketing Manager responsible for go-to-market strategies for Blackboard’s government and corporate learning products. Leading competitive intelligence and sales enablement efforts in a specialized market.

Posted 7/9/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $95,600 - $107,000 per yearWebsite

About the role

Key responsibilities & impact

Own the go-to-market strategy for Blackboard’s products in the federal, state and local government, and corporate/workforce learning markets
Drive the GTM strategy to hit pipeline and bookings targets
Own positioning and messaging for the BizGov segment
Lead go-to-market strategy discussions and planning for campaigns
Own competitive intelligence for the BizGov segment
Build and maintain sales enablement materials
Support new logo and customer marketing campaigns
Represent Blackboard’s BizGov perspective in event content, analyst briefings, and external communications

Requirements

What you’ll need

3–5 years of B2B product marketing experience, with direct exposure to government, public sector, or enterprise workforce/training markets strongly preferred
Demonstrated ability to develop positioning and messaging frameworks
Experience building sales enablement materials
Strong written communication skills
Analytical mindset: comfortable with win/loss data, pipeline metrics
Ability to work independently and manage multiple deliverables in a lean, fast-moving organization
Fluency in written and spoken English.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible working hours
Paid time off
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Positioning Framework DevelopmentMessaging Framework DevelopmentPipeline Metrics AnalysisWin/Loss Data Analysis

Soft Skills

Ability to Work IndependentlyTime Management