Senior Growth Marketing Manager – Business & Government

Anthology Careers

Senior Growth Marketing Manager overseeing integrated campaigns in the EdTech domain. Responsible for driving demand generation and events in the Business & Government segment while leveraging AI strategies.

Posted 7/8/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $105,000 - $115,000 per yearWebsite

About the role

Key responsibilities & impact

Own the integrated campaign calendar for new logo acquisition in the Business & Government segment, with pipeline targets defined for every program.
Translate GTM positioning and competitive differentiation from the GTM Marketing team into compelling, audience-specific campaign narratives and assets.
Execute multi-channel campaigns spanning paid media, email, content syndication, webinars, and field event integration.
Design and run ABM programs for target accounts across the Business & Government universe — account-based thinking is core to this role, not optional.
Support Blackboard’s visibility in AI-generated research environments (GEO), coordinating with the VP GTM on which prompts and themes buyers are searching.
Partner with Marketing channel teams to ensure programs compound ROI rather than run in isolation.
Build AI-native workflows for always-running campaign analysis, audience personalization, and performance optimization — and share what you’re building with the broader team.
Own Blackboard’s presence at third-party conferences in Business & Government, including DevLearn, ATD, and other sector events.
Manage regional field activation programs tied to pipeline goals in specific accounts or geographies.
Build and own post-event attribution models: every event investment is measured against pipeline sourced, pipeline influenced, and closed won contribution.
Own a direct pipeline contribution target — not just activity metrics. You hold a number, review it weekly, and course-correct when programs underperform.
Work with Marketing Intelligence to define campaign-level pipeline targets and track performance against them.

Requirements

What you’ll need

8–10 years of B2B demand generation or growth marketing experience, ideally in EdTech, SaaS, or a similarly complex enterprise environment
Proven track record building and executing integrated campaigns that generate pipeline — not just leads — with a measurable contribution number you own
Real ABM experience: you have run account-based programs, not just heard of them. You know how to design plays at the account level and measure their impact
Field and event marketing ownership: you have managed conference presence, regional programs, and event budgets end-to-end, including post-event attribution
AI-native operator: you have built workflows and automations with AI as a core part of how you work, not as a side project. You can show examples of what you’ve built and how it performed
Data-driven mindset: you review your own numbers, spot what’s working, and make adjustments without being asked
Strong working knowledge of HubSpot or Marketo and Salesforce; you understand how leads flow, how campaigns are tracked, and how attribution works
Experience with intent data platforms — 6sense, Demandbase, or similar — and the ability to act on those signals in campaign targeting
Experience managing agency relationships for paid media (search, display, programmatic) and coordinating creative production
Ability to operate independently in a fast-moving org — you manage your own calendar, brief your own collaborators, and own your outcomes
Strong written communication: you translate complex positioning into campaign copy, clear creative briefs, and executive-ready performance summaries
Cross-functional influence: you work well with Sales and can push back when you need to, without burning relationships
Fluency in written and spoken English.

Benefits

Comp & perks

Health insurance
401(k) matching
Paid time off
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Campaign AttributionPipeline Contribution ManagementEvent Marketing ManagementData-Driven Decision MakingPerformance Optimization

Soft Skills

Strong Written CommunicationCross-Functional InfluenceIndependent Operation