Senior Growth Manager

Anthology Careers

Senior Growth Marketing Manager at Blackboard creating demand generation campaigns for the North America Higher Ed market. Owning end-to-end campaign planning, execution, and attribution for pipeline goals.

Posted 5/18/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $105,200 - $122,000 per yearWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own the integrated campaign calendar for new logo acquisition in the North America Higher Ed segment, with pipeline targets defined for every program
Translate GTM positioning and competitive differentiation from the GTM Marketing team into compelling, audience-specific campaign narratives and assets
Execute multi-channel campaigns spanning paid media, email, content syndication, webinars, and field event integration
Design and run ABM programs for target accounts across the Higher Ed universe — account-based thinking is core to this role, not optional
Support Blackboard’s visibility in AI-generated research environments (GEO), coordinating with the VP GTM on which prompts and themes buyers are searching
Partner with Marketing channel teams to ensure programs compound ROI rather than run in isolation
Build AI-native workflows for always-running campaign analysis, audience personalization, and performance optimization — and share what you’re building with the broader team
Own Blackboard’s presence at third-party conferences in North America, including EDUCAUSE and other Higher Ed sector events
Manage regional field activation programs — road shows, executive dinners, partner-hosted events — tied to pipeline goals in specific accounts or geographies
Serve as a key campaign contributor to BbT26, Blackboard’s flagship customer event, ensuring field and campaign strategies are coordinated
Build and own post-event attribution models: every event investment is measured against pipeline sourced, pipeline influenced, and closed won contribution
Own a direct pipeline contribution target — not just activity metrics. You hold a number, review it weekly, and course-correct when programs underperform
Work with Marketing Intelligence to define campaign-level pipeline targets and track performance against them
Leverage intent data and buying signals from the Marketing Intelligence team to prioritize campaign audiences and personalize outreach
Build and maintain multi-touch attribution to ensure campaign contribution is accurately captured across the full funnel
Flag expansion signals — customer engagement patterns, advocacy activity, product usage — to the Customer Growth & Advocacy team so post-sale programs can act on them
Brief and collaborate with Content and Brand teams to develop campaign assets: landing pages, nurture emails, one-pagers, and digital ads
Coordinate with Marketing Ops to ensure proper list segmentation, lead routing, and campaign tracking in HubSpot and Salesforce
Align with Product Marketing on sales enablement and ensure campaign messaging is consistent across GTM teams
Develop field-specific assets — event booth briefs, executive event guides, post-event nurture sequences — that connect field presence to campaign pipeline
Own campaign performance reporting: pipeline contribution, MQL-to-SQL ratios, closed won rates, cost per opportunity, and event ROI
Continuously test and optimize campaign elements — messaging, creative, CTAs, audience segments — to improve performance
Present campaign results and recommendations at weekly pipeline reviews; come with a point of view, not just a dashboard
Influence without authority: work across Sales, CS, and Marketing to ensure campaigns are well-supported and properly credited

Requirements

What you’ll need

8–10 years of B2B demand generation or growth marketing experience, ideally in EdTech, SaaS, or a similarly complex enterprise environment
Proven track record building and executing integrated campaigns that generate pipeline — not just leads — with a measurable contribution number you own
Real ABM experience: you have run account-based programs, not just heard of them. You know how to design plays at the account level and measure their impact
Field and event marketing ownership: you have managed conference presence, regional programs, and event budgets end-to-end, including post-event attribution
AI-native operator: you have built workflows and automations with AI as a core part of how you work, not as a side project. You can show examples of what you’ve built and how it performed
Data-driven mindset: you review your own numbers, spot what’s working, and make adjustments without being asked
Strong working knowledge of HubSpot or Marketo and Salesforce; you understand how leads flow, how campaigns are tracked, and how attribution works
Experience with intent data platforms — 6sense, Demandbase, or similar — and the ability to act on those signals in campaign targeting
Experience managing agency relationships for paid media (search, display, programmatic) and coordinating creative production
Ability to operate independently in a fast-moving org — you manage your own calendar, brief your own collaborators, and own your outcomes
Strong written communication: you translate complex positioning into campaign copy, clear creative briefs, and executive-ready performance summaries
Cross-functional influence: you work well with Sales and can push back when you need to, without burning relationships.

Benefits

Comp & perks

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Hard Skills & Tools

B2B demand generationgrowth marketingintegrated campaignsaccount-based marketing (ABM)event marketingAI workflowsdata analysiscampaign performance reportingattribution modelingpipeline contribution

Soft Skills

data-driven mindsetstrong written communicationcross-functional influenceindependent operationcollaborationcampaign strategy developmentperformance optimizationaudience personalizationcreative brief translationinfluence without authority