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VP, GTM Intelligence – Operations
Anthology CareersVP of GTM Intelligence and Operations managing marketing data and AI orchestration. Overseeing attribution models, CRM, and marketing operations for Blackboard to enhance revenue outcomes.
About the role
Key responsibilities & impact- Own and manage attribution and revenue intelligence
- Build and maintain institutional data architecture
- Oversee marketing operations, including CRM administration
- Manage MarTech stack and vendor relationships
- Define AI automation roadmap and implement AI-native workflows
- Build and lead an AI-native SDR/BDR program focused on high-value engagement
Requirements
What you’ll need- 10+ years of marketing experience
- 10+ years in leadership
- Strong command of attribution modeling, pipeline analytics and revenue reporting
- Fluency in modern CRM and marketing automation platforms (HubSpot, Marketo, or equivalent)
- Deep hands-on experience with AI tooling, workflow automation, and building AI-native processes inside a marketing or revenue organization
- Experience building or leading SDR/BDR programs at scale
- Comfortable operating in ambiguity and building before playbooks exist
- Fluency in written and spoken English.
Benefits
Comp & perks- Health insurance
- Retirement plans
- Professional development opportunities
- Remote work options
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
attribution modelingpipeline analyticsrevenue reportingAI toolingworkflow automationAI-native processesSDR program managementBDR program managementdata architecturemarketing operations
Soft Skills
leadershipoperating in ambiguityhigh-value engagementcommunication