Lead User Acquisition, Mobile Games

Ant-Tech

Lead User Acquisition & Growth for mobile gaming products at Moodboost Studio. Own player acquisition strategy and optimize campaigns for scalable growth.

Posted 7/14/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in User Acquisition and Growth Marketing for mobile games, with a strong focus on optimizing paid acquisition campaigns and analyzing performance metrics. Proven ability to lead teams, develop scalable strategies, and collaborate effectively with cross-functional partners.

Highest-signal resume keywords

User Acquisition StrategyMobile Attribution PlatformsPaid Acquisition CampaignsKPI AnalysisLeadership Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

User AcquisitionGrowth MarketingPerformance MarketingCampaign OptimizationData AnalysisBudget ManagementCreative TestingForecasting ModelsMarket Trend AnalysisPerformance Reporting

Soft Skills

LeadershipCommunicationStakeholder ManagementCollaborationMentoring

Tools & Technologies

Meta AdsGoogle AdsTikTok AdsUnity AdsAppLovinAppsFlyerAdjustSingularBI ToolsData Visualization Platforms

Industry Keywords

Mobile GamingUser AcquisitionGrowth StrategiesROASLTVCPICACARPURetentionPayback Periods

Tech Stack

Tools & technologies

Unity

About the role

Key responsibilities & impact

Own the end-to-end user acquisition strategy for casual and hybrid casual mobile games.
Manage and optimize paid acquisition campaigns across platforms including Meta, Google Ads, TikTok, Unity Ads, AppLovin, and other performance channels.
Develop scalable growth strategies to maximize ROAS, LTV, retention, and profitability.
Analyze campaign performance, player cohorts, attribution data, and funnel metrics to identify optimization opportunities.
Partner closely with Product, Game Design, Creative, and Analytics teams to improve game performance and monetization.
Lead creative testing initiatives, including ad concepts, playable ads, video creatives, and A/B testing frameworks.
Monitor market trends, competitor strategies, and emerging UA channels.
Build forecasting models, budget allocation frameworks, and performance reporting systems.
Recruit, mentor, and lead a high-performing UA and Growth team.

Requirements

What you’ll need

5+ years of experience in User Acquisition, Growth Marketing, or Performance Marketing within mobile gaming.
Proven experience scaling mobile game user acquisition budgets successfully.
Deep expertise in mobile attribution platforms such as AppsFlyer, Adjust, or Singular.
Strong understanding of KPIs including CPI, CAC, ROAS, LTV, ARPU, retention, and payback periods.
Hands-on experience with Meta Ads, Google Ads, TikTok Ads, Unity Ads, AppLovin, and DSP platforms.
Strong analytical skills and experience working with BI tools and data visualization platforms.
Experience collaborating with creative teams to produce high-performing ad creatives.
Excellent leadership, communication, and stakeholder management skills.
Ability to operate in fast-paced startup environments with high ownership.

Benefits

Comp & perks

Competitive compensation package with performance-based incentives.
Opportunity to lead growth strategy for globally scalable game products.
Flexible remote/hybrid work environment.
High ownership and decision-making authority.
Work alongside experienced gaming, product, and growth professionals.