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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Expertise in overseeing and optimizing media campaigns to align with client KPIs, leveraging strong analytical skills and collaboration with cross-functional teams. Proven ability to implement strategic recommendations and process improvements in a dynamic digital landscape.
Highest-signal resume keywords
Media Campaign OptimizationGoogle Ads ManagementClient KPI AlignmentCross-Department CollaborationStrong Verbal And Written Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Account ManagementExperiential MarketingEvent CoordinationCampaign Performance AnalysisConversion Tracking Implementation
Soft Skills
LeadershipNegotiation SkillsGuidance And Oversight
Tools & Technologies
Microsoft AdsMeta AdsThe TradeDeskStackAdaptSimpli.fi
Industry Keywords
Marketing TrendsDigital LandscapeMedia Revenue GrowthClient Needs AssessmentBusiness Structure Understanding
About the role
Key responsibilities & impact- Oversee the execution and optimization of media campaigns based on strategist plans and client objectives.
- Ensure campaign performance aligns with client KPIs, proactively identifying and implementing optimization strategies.
- Collaborate with media partners to recommend campaign enhancements, explore beta opportunities, and secure added-value media.
- Work closely with analytics teams to validate conversion tracking implementation and maintain data integrity.
- Partner with strategists and the Insights team to shape media recommendations, providing insight and possible optimizations, based on changing business goals and market conditions.
- Vet new media platforms and partner recommendations to ensure strategic fit and performance potential.
- Provide campaign performance insights and recommendations at the request of the account team.
- Delegate appropriate tasks from media strategists to analysts, providing oversight, guidance, and quality control to ensure accuracy and alignment with campaign objectives.
- Be a strong leader focused on growth, collaborating across agency departments to ensure proposals meet client needs and are aligned with capabilities to drive revenue.
- Continue to identify and implement process improvements that align with the ever-changing digital landscape.
Requirements
What you’ll need- Bachelor’s degree in marketing, communications, event management, business, or a related field (or equivalent work experience).
- 5+ years of account management, experiential marketing, event coordination, or agency experience.
- Demonstrated aptitude to learn new service and technology solutions and turn these into winning strategies to increase media revenue.
- Experience in managing media successful in growing spend and improving performance with Google Ads, Microsoft Ads, Meta Ads, The TradeDesk, StackAdapt, Simpli.fi, and more.
- Demonstrated knowledge of marketing, technology, and channel industry trends, the buyer needs, and business structure.
- Able to report to senior leadership in a concise and impactful manner.
- Strong verbal and written communications, including negotiation skills.
- Occasional travel may be required.
Benefits
Comp & perks- N/A 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score
