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Manager, Account-Based Marketing – Marketing Operations
AnsiraHands-on marketer executing ABM strategy focusing on demand generation in a collaborative environment. Supporting marketing operations and integrating data-driven insights for effective campaign management.
About the role
Key responsibilities & impact- Support execution of ABM programs using Demandbase
- Help manage target account lists, segmentation, and campaign deployment
- Partner with Marketing and Sales to activate campaigns across key accounts
- Track and report on account engagement and campaign performance
- Support day-to-day management of marketing systems, including Salesforce, Demandbase, and marketing automation platforms
- Help maintain data quality, campaign tracking, and reporting accuracy
- Assist in improving lead routing, scoring, and lifecycle processes
- Support lead generation and nurturing efforts across channels
- Ensure leads are properly captured, routed, and followed up on
- Partner with Sales to improve lead handoff and conversion
- Support integration of affiliate/partner-driven leads into marketing workflows
- Help ensure consistency in tracking and performance measurement
- Manage and support a Colombia-based team member
- Help build repeatable processes and improve operational efficiency
Requirements
What you’ll need- 4–7+ years of experience in B2B marketing, with exposure to ABM and/or marketing operations
- Hands-on experience with Demandbase or similar ABM tools
- Working knowledge of Salesforce and marketing automation platforms
- Strong attention to detail and comfort working with data and systems
- Ability to execute campaigns and manage multiple priorities
- Collaborative mindset and ability to work cross-functionally with Sales and Marketing
Benefits
Comp & perks- Professional development opportunities
- Flexible work arrangements
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
ABMcampaign deploymentdata qualitylead routinglead scoringlead nurturingperformance measurementoperational efficiencyB2B marketingmarketing operations
Soft Skills
attention to detailcollaborative mindsetability to manage multiple prioritiescross-functional teamwork