Ansible Health

Director

• Own the end-to-end patient engagement and retention strategy across the full lifecycle — from initial onboarding and early activation through sustained program participation and graduation.
• Develop and manage a Patient Lifecycle Model that enables segment-level targeting, behavioral nudges, and lifecycle-stage interventions tailored to the unique needs of chronically ill populations.
• Define, track, and report on core retention KPIs including enrollment conversion, 30/60/90-day retention rates, program completion, session attendance, disenrollment drivers, NPS, and patient-reported outcomes.
• Build and iterate on proactive outreach programs and re-engagement campaigns to identify at-risk patients early and intervene before disengagement or disenrollment.
• Partner closely with clinical teams — nurse practitioners, respiratory therapists, exercise physiologists, and care managers — to embed engagement best practices into daily care workflows and touchpoints.
• Collaborate with Product and Engineering to shape patient-facing features, communication tools, and platform improvements that drive habitual engagement and reduce friction.
• Work with the Growth and Partnerships team to align acquisition messaging with realistic program expectations, improving the quality of incoming referrals and reducing early-stage attrition.
• Coordinate with Finance and Analytics to quantify the revenue impact of retention improvements and build data-informed business cases for new initiatives.
• Establish a rigorous measurement framework for engagement and retention, moving beyond vanity metrics to actionable insights that influence clinical and operational decisions.
• Conduct root-cause analysis of patient churn through data mining, patient surveys, exit interviews, and clinician feedback — translating findings into concrete process improvements.
• Design and run A/B tests, cohort analyses, and pilot programs to validate engagement hypotheses before scaling.
• Build, mentor, and lead a high-performing engagement and retention team as the organization scales, including specialists in patient outreach, lifecycle marketing, and engagement analytics.
• Champion a patient-obsessed culture across the organization, ensuring that the voice of the patient informs every strategic and tactical decision.
• Report directly to executive leadership, providing clear visibility into engagement health and strategic recommendations at the board level.

Director of Engagement – Retention