VP Product Marketing

Anomali

Vice President of Product Marketing defining Anomali's go-to-market strategy. Leading product marketing initiatives in a fast-paced cybersecurity company headquartered in Silicon Valley.

Posted 5/26/2026full-timeRedwood City • California • 🇺🇸 United StatesLead💰 $200,000 - $250,000 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

product marketingcampaign strategy developmentsales enablementcompetitive analysiscontent creationproduct lifecycle managementdata analysismarket trend analysiscustomer engagementanalyst relations

Soft Skills

relationship buildingcommunicationcollaborationstrategic thinkingadaptabilitycredibilityexecution focuseducational skillscontent craftingcustomer success advocacy

Certifications & Qualifications

Bachelor's degreeMBA

Industry Keywords

cyber securitySAAScompetitive landscapecustomer reference programaudience-specific contentmarketing plansfast-moving environmenttechnical environmentsolution mapswhite papers

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Develop and manage Anomali’s core use case messaging and positioning
Implement and manage cross-functional processes supporting campaign strategy development and new product introduction engagement, including sales enablement and campaign tracking
Develop and manage Analyst Relations as a critical growth component
Manage the marketing product launch process, including acting as an evangelist for new product capabilities
Understand market trends, customer requirements, product use cases and buying behavior, supporting corporate strategic and tactical campaign activities
Day-to-day and long-term management of our competitive landscape, with the ability to adjust messaging, positioning, and supported collateral to maintain competitive differentiation
Develop and curate campaign and sales enablement assets including presentations, videos, demos, solution maps, white papers, data sheets for learning purposes
Educate the market about Anomali’s value offerings through multiple collateral such as demos, white-papers, workshops, presentations, and technical blogs, driving views of that content
Grow a customer reference program to engage our customers and to showcase customer success and value realization achieved using Anomali
Craft engaging audience-specific content, including case studies, solution briefs, web content, presentations, data sheets, whitepapers and sales playbooks that can be utilized globally

Requirements

What you’ll need

15 + years of experience in product marketing and related marketing functions in the software industry, preferably within the cyber security field / SAAS required
Track record in building new categories and or pivoting categories
Deep understanding or the security market and competitive landscape
Experience building trusted relationships with executive sponsors and end users
Prior experience developing and managing Analyst Relations
Technical background or clear understanding of a product lifecycle
Bachelor’s degree in computer science, marketing, business, or related area; MBA is a plus
Proven record in building, getting buy-in and executing marketing plans, and staying focused on “getting it done” in a fast-moving, technical environment
Able to coordinate across many teams and perform in fast-moving environment
Demonstrated experience building credibility with and delivering results for product teams, sales teams and customers/partners
Outstanding written and verbal communications skills to explain and translate complex technology concepts into simple and intuitive communications
Uses data to measure results and inform decision making and strategy development

Benefits

Comp & perks

benefits
may be eligible for incentive compensation
may be eligible for equity