Digital Marketing

• Establish and monitor key metrics/KPIs and reporting, lead regular strategy review sessions, and deliver insights to drive improvements in Digital / Paid Marketing effectiveness, pipeline growth and the website customer journey.
• Collaborate with the growth marketing team to develop and execute conversion optimization campaigns, including SEO, GEO, landing page optimization, content optimization, and user experience improvements.
• Own the definition and execution of the Anomali.com website strategy and roadmap based on hard data and company and business strategy needs.
• Project manage the day-to-day operations of Anomali.com including managing updates, new page and content releases as well as address performance and content issues in a timely fashion.
• Collaborate with internal content providers to keep the site current and fresh (e.g. blogs, press releases, videos, white papers, case studies, use cases, etc…).
• Drive a culture of experimentation, utilizing A/B and multivariate testing, rapid prototyping and iterative development to continuously improve website performance and user experience.
• Provide a crucial voice in decisions around applications in the web tech stack.
• Manage relationships with outside agencies that provide content, strategy, web development and digital marketing resources.

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