Animalz

SEO Marketing

• Research, outline, and write high-quality SEO content (blog posts, guides, landing pages, and more) that balances search intent with editorial excellence
• Refresh and optimize existing content to improve rankings, engagement, and visibility across both traditional search and AI-powered discovery tools
• Create and optimize content strategies for your accounts with input from your Head of Content, incorporating SEO, AEO (Answer Engine Optimization), and content performance data
• Manage content calendars that align with each customer's goals, search landscape, and competitive positioning
• Generate strategic content ideas and craft comprehensive briefs that account for keyword targeting, search intent, SERP features, and AI search visibility
• Report on content performance monthly, using tools like GA4, GSC, Ahrefs, and Clearscope to communicate results and surface opportunities
• Manage and assign work to freelance writers: preparing briefs, tracking deadlines, reviewing drafts, and providing editorial feedback to ensure quality and consistency
• Stay current on how AI search tools (Perplexity, ChatGPT, Gemini, AI Overviews) surface and cite content, and factor this into content strategy and execution

Associate Head of Content, SEO

Art Director

• Lead creative strategy for customer accounts: Participate in kickoff calls and creative interviews with customers to understand their brand identity, visual goals, and content objectives
• Write and shape design briefs: Translate customer needs and content strategies into clear, actionable briefs that production designers can execute against
• Review and elevate production work: QA design deliverables before they reach the customer, ensuring visual quality, brand consistency, and creative ambition go beyond "just layout"
• Expand and refine customer brand systems: When customers lack the design assets or visual identity needed for production work, lead brand-level design initiatives (color palettes, typography systems, icon sets, illustration styles, brand guidelines)
• Manage and mentor production designers: Oversee 2+ freelance designers, providing clear feedback, establishing standards, and building a consistent creative process
• Advise on creative direction for data visualization: Help customers think beyond default charts and graphs. Guide the team toward more narrative, visually compelling ways to present data in reports, ebooks, and presentations
• Collaborate with content strategists: Work alongside Heads of Content and content marketers to ensure design and content reinforce each other
• Shape the design practice: Contribute to how we scope, price, and deliver design services as this part of the business grows

Creative Director – Fractional

Designer

• Design ebooks, reports, and whitepapers: Lay out long-form content with clear visual hierarchy, incorporating charts/graphs, pull quotes, icons, imagery, and infographics as needed
• Create presentation and slide deck designs: Build visually compelling slides that support a narrative, including data visualizations, diagrams, and light animation where appropriate
• Produce social media graphics: Design graphics for LinkedIn, Twitter/X, and other platforms—carousels, quote cards, checklists, and promotional visuals
• Design inline blog graphics: Create supporting visuals for blog posts—diagrams, flowcharts, illustrated concepts, and data visualizations
• Follow brand guidelines precisely: Apply established color palettes, typography, icon sets, and visual treatments consistently across all deliverables
• Incorporate feedback efficiently: Respond to revision requests from the Creative Director quickly and accurately
• Deliver organized, final files: Export assets in the correct formats (PNG, SVG, JPEG, PDF, GIF) with clean file naming and organization

Production Designer, Freelance

• Write SEO content (blogs, guides, landing pages) that aligns with customer strategy and search intent
• Investigate why existing content isn't performing and recommend improvements based on technical SEO factors, competitive gaps, and content quality.
• Refresh and optimize existing content to improve search rankings and engagement
• Manage content for approximately 3 customer accounts, maintaining quality and meeting deadlines
• Attend customer calls with your Head of Content or Associate Head of Content
• Learn to create performance reports and communicate results to customers
• Occasionally review freelancer work on your accounts to ensure it meets quality standards
• Collaborate with design on graphics and visuals for your content
• Contribute to team knowledge-sharing and internal initiatives

Associate Head of Content, SEO

Creative Director – Fractional

Production Designer, Freelance

Content Marketer, SEO