ANI Pharmaceuticals, Inc.

Associate Director – Cortrophin Gel

ANI Pharmaceuticals, Inc.

full-time

Posted on:

Location Type: Hybrid

Location: Princeton • New Jersey • United States

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Salary

💰 $155,000 - $175,000 per year

Job Level

Senior

About the role

  • Develop & execute the promotional strategy for PCG within their therapeutic areas.
  • Develop and refine the positioning & messaging for HCPs and Patients for PCG within their therapeutic areas
  • In partnership with the Analytics team, lead planning and execution of primary and secondary market research and other HCP and Patient insights gathering initiatives (inc. advisory boards).
  • Lead the creation of compelling materials to articulate the promise of Cortrophin Gel to the market (e.g. creative campaign, videos, website copy, webinars, etc.) to HCPs and Patients
  • In collaboration with sales leadership, develop best-in-industry tools and resources for sales organization. (e.g. Digital Visual aids, testimonials, in-office materials, etc.).
  • Execute marketing programs and tactics to support brand strategy and drive awareness, conversion and retention
  • Work within the marketing team a optimize strategies and resources across the different specialty areas: Nephrology, Rheumatology or Neurology
  • Ensure appropriate analytical plans are developed and executed to measure promotional program effectiveness, efficiency, and ROI
  • Manage marketing agencies and external partners to develop assets, campaigns and execute programs targeted towards potential patients
  • Monitors and analyzes competitive environment and market dynamics and develops timely tactical plans based on findings
  • Collaborate with the other commercial team members: Marketing, Sales, Sales Training, Patient Services and Market Access to ensure alignment and/or harmony of the core brand message platform and initiatives across all stakeholder audiences, including physician, payer, consumer.
  • Ensure all promotional activities are compliant with all applicable rules and regulations.

Requirements

  • Bachelor’s degree in relevant discipline (life science, marketing, business) is required; advanced degree (PharmD, MBA, etc.) is preferred.
  • 5 - 8 years of US pharmaceutical, biopharmaceutical commercial experience is required
  • 4 or more years of marketing experience is required
  • Experience/knowledge in one or several therapeutic areas is preferred: Nephrology, Rheumatology or Neurology is preferred.
  • Experience in marketing rare disease products is preferred.
  • Travel Required: 10-20% domestic travel.
Benefits
  • health insurance coverage
  • life and disability insurance
  • retirement savings plans
  • paid leave programs
  • paid holidays
  • paid time off
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
market researchpromotional strategypositioningmessagingcampaign developmentanalytical planningROI measurementmarketing programsdigital visual aidscontent creation
Soft Skills
collaborationleadershipcommunicationstrategic thinkingcreativityanalytical skillsproject managementadaptabilityteamworkproblem-solving
Certifications
Bachelor’s degreePharmDMBA