Senior Director, Commercial

Anheuser-Busch

Senior Director leading wholesaler commercial strategy for Anheuser-Busch’s American beer portfolio. Overseeing sales, pricing, business planning, and financial performance to drive market growth.

Posted 8/18/2026full-timeRemote • Colorado • 🇺🇸 United StatesSenior💰 $162,400 - $192,850 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong leadership and strategic planning capabilities to drive sales performance and build high-performance teams. Proficient in leveraging market insights and business tools to develop and implement effective commercial strategies in the beverage or consumer packaged goods industry.

Highest-signal resume keywords

Sales Strategy DevelopmentLeadership SkillsCustomer Relationship ManagementMarket AnalysisPricing Strategy Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales ExperienceMarketing ExperienceStrategic PlanningForecastingCategory Management

Soft Skills

Effective CommunicationTime ManagementSelf-MotivationNegotiation SkillsTeam Development

Tools & Technologies

IRICSRBusiness ObjectsVIPRRMIS

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

Beverage IndustryConsumer Packaged GoodsABC LawsMarketing GuidelinesPromotions

About the role

Key responsibilities & impact

Lead the commercial strategy for the assigned territory
Build business relationships with key wholesalers and internal partners
Align company and customer objectives
Oversee commercial plan development and Wholesaler Joint Business Plans
Manage pricing strategy development, price-increase sell-in, cents-per-case audits, and forecasting reviews
Manage end-to-end wholesaler planning, performance routines, meetings, trimester planning, and strategy implementation
Oversee sales, share, and financial performance of dedicated main house wholesalers
Provide routine report-outs through Sales Performance Reviews with senior management
Analyze market dynamics, industry trends, and competitive landscapes to identify insights and solutions
Build an inspiring vision, develop people, and drive team excellence and future growth
Leverage IRI, CSR, Business Objects, VIPR, RMIS, and other business tools for strategic oversight
Support and manage ad hoc pilot projects
Model ownership, transformation, long-term thinking, effective communication, culture ambassadorship, and people prioritization

Requirements

What you’ll need

Bachelor’s Degree highly preferred
10+ years of Sales and/or Marketing experience, preferably in the beverage or consumer packaged goods industry
Thorough knowledge of company products and industry best practices
Ability to understand and develop strategic direction and plans to drive results
Strong leadership skills to develop and engage people and build a high-performance sales team
Strong internal and external customer service and communication skills
Demonstrated ability to build and maintain relationships with employees, customers, and external partners
Ability to thrive in a highly competitive and dynamic work environment
Exceptional time management skills
Highly self-motivated and results-oriented
Ability to influence and negotiate with partners
Preferred knowledge of ABC laws and regulations and marketing and advertising guidelines for promotions
Preferred knowledge of consumer product drivers, including distribution, merchandising, promotion, pricing, and category management
Ability to leverage IRI, CSR, Business Objects, VIPR, and RMIS

Benefits

Comp & perks

Bonus and long-term incentive eligibility
Medical, dental, and vision health benefits
Wellness benefits
Tax-advantaged savings and spending accounts
Life insurance
Disability income protection
Generous parental leave and FMLA policies
401(k) retirement savings options with company matching contribution
Free beer
Fast-paced work environment among a company of owners