Premium Manager

Anheuser-Busch

Anheuser-Busch Manager, Premium leading High End and Beyond Beer execution in Fresno. Managing wholesalers, retail programs, distribution growth, and market sales insights.

Posted 8/4/2026full-timeFresno • California • 🇺🇸 United StatesJuniorMid-Level💰 $106,400 - $126,350 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in sales and marketing execution within the beverage industry, with a strong focus on wholesaler management and brand development. Proficient in leveraging data and insights to drive retail execution and enhance brand visibility.

Highest-signal resume keywords

Wholesaler Management ExperienceSales Execution in Beverage IndustryCertified Beer Server or Certified CiceroneAdvanced Knowledge of Craft BeerPower BI and Microsoft Excel Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales ExecutionMarketing PlanningBrand DevelopmentData AnalysisInventory ManagementProgram ExecutionPricing StrategyDisplay ManagementConsumer Trial InitiativesMarket Opportunity Identification

Soft Skills

Strong Communication SkillsPresentation SkillsCreative ThinkingAnalytical ThinkingRelationship Building

Tools & Technologies

Power BICircana/IRIBIRMicrosoft PowerPointMicrosoft Excel

Certifications & Qualifications

Bachelor’s Degree in Business AdministrationCertified Beer ServerCertified Cicerone

Industry Keywords

Beverage IndustryAlcohol IndustryCraft BeerField ExecutionRetail ExecutionWholesaler PartnershipsBeyond BeerHigh End BrandsSales and Operations PlanningMarket Analysis

About the role

Key responsibilities & impact

Serve as the local market owner of field execution and connect Premium field programs with wholesaler partners
Oversee High End and Beyond Beer brand execution at the local level
Work directly with wholesale partners to increase sales execution within accounts and drive consumer trial
Plan, organize, direct, and execute sales and marketing plans through the company distributor network and field initiatives
Spend 3-4 days per week in the market with teams and wholesalers, with 1 planning day in a home office
Build relationships with Wholesaler Management and Region teams
Manage High End and Beyond Beer programs within the assigned territory
Build and present proposals supporting Beyond Beer and High End brand development
Leverage local incentives, programming initiatives, AOE, and BBE programs to drive retail execution
Execute EDGE, IRIS, BEES, and other key enablers
Identify market opportunities involving sales, distribution, displays, POCM, and pricing
Present performance and actionable insights to the Commercial team during monthly WPPM
Coordinate with Commercial, Wholesalers, and CSO to develop and execute programs and business initiatives
Establish distribution, display, feature, promotion, and space management objectives
Manage ordering and inventory, quality control, selling and merchandising standards, program execution, pricing, and POCM utilization
Identify leads, gain new business, and grow Beyond Beer and High End brand distribution
Participate in wholesaler trade and S&OP routines to ensure forecasting accuracy and market-aligned POCM orders

Requirements

What you’ll need

Bachelor’s Degree in Business Administration, Management or similar field
5+ years of sales or marketing experience in beverage/alcohol industry preferred
2+ years of wholesaler management experience
Certified Beer Server or Certified Cicerone preferred
Familiarity with Power BI, Circana/IRI, BIR, Microsoft PowerPoint and Excel
Advanced knowledge of craft beer and the brewing process
Strong communication and presentation skills
Ability to use data to build a sell-in story
Highly creative and able to generate fresh, impactful ideas and implement them
Proven ability to move between strategic and analytical thinking and execution
Ability to coordinate brand information and communication internally and externally
Ability to stand, walk, bend, stoop, and perform light lifting
Ability to work in physical retail locations, attend late-night activations, and travel

Benefits

Comp & perks

Bonus and long term incentive eligible
Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
Life Insurance and Disability Income Protection
Generous Parental Leave and FMLA policies
401(k) Retirement Savings options with a company matching contribution
Chance to work in a fast-paced environment among a company of owners
Free Beer!