Manager, Premium

Anheuser-Busch

Manager, Premium responsible for connecting Premium field programs with wholesaler partners. Driving sales execution and brand distribution for High End and Beyond Beer products.

Posted 7/29/2026full-timeRemote • California • 🇺🇸 United StatesMid-LevelSenior💰 $106,400 - $126,350 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing High End and Beyond Beer programs, leveraging data-driven insights for effective brand execution and retail strategies. Proven ability to build impactful relationships with stakeholders and coordinate successful marketing initiatives within the beverage industry.

Highest-signal resume keywords

Wholesaler Management ExperienceSales and Marketing Experience in Beverage IndustryCertified Beer Server or Certified CiceroneAdvanced Knowledge of Craft Beer and Brewing ProcessPower BI and Microsoft Excel Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Strategy DevelopmentMarket Opportunity IdentificationProgram Execution Guidelines ManagementOrdering and Inventory ManagementQuality Control StandardsPricing ManagementData Analysis for Sell-In StoryRetail ExecutionDisplay and Promotion ManagementForecasting Accuracy

Soft Skills

Strong Communication SkillsPresentation SkillsCreative ThinkingAnalytical ThinkingCoordination and Collaboration

Tools & Technologies

Power BICircana/IRIBIRMicrosoft PowerPointMicrosoft Excel

Certifications & Qualifications

Bachelor’s Degree in Business AdministrationCertified Beer ServerCertified Cicerone

Industry Keywords

Beverage IndustryAlcohol IndustryHigh End BrandsBeyond BeerRetail ExecutionWholesaler TradeS&OP RoutinesMarket NeedsPOCM Material UtilizationBrand Distribution

About the role

Key responsibilities & impact

Builds impactful relationships with Wholesaler Management and Region teams
Manages all High End and Beyond Beer programs (Elite Club, MAMBA, etc.) within their assigned territory
Build and present proposals that will contribute to the development of our Beyond Beer and High End brands
Leverages local incentives and local programming initiatives to drive retail execution
Leverages the AOE and BBE Programs within their assigned territory for Beyond Beer and High End brands
Executes key enablers (EDGE, IRIS, BEES, etc.) for Beyond Beer and High End brand execution
Identifies market opportunities (sales, distribution, displays, POCM, pricing, etc.)
Presents Beyond Beer and High End performance with Commercial team as well as actionable insights during monthly WPPM
Effectively coordinates and communicates with Commercial team, Wholesalers, and CSO to facilitate the effective development and execution of programs and business initiatives
Establishes distribution, display, feature, promotion, and space management objectives with Commercial, Region, and CSO teams
Manages specific operating systems and standards, for the management of the following; Ordering and Inventory Management, Quality Control, Selling and Merchandising Objectives and Standards, Program Execution Guidelines, Pricing Management, and POCM Material utilization
Identifies leads, gains new business, and grows Beyond Beer and High End brand distribution
Participates in wholesaler trade and S&OP routines to ensure forecasting accuracy and wholesaler POCM orders meet market needs

Requirements

What you’ll need

Bachelor’s Degree in Business Administration, Management or similar field
5+ years of sales or marketing experience in beverage/alcohol industry preferred
2+ years of wholesaler management experience
Certified Beer Server or Certified Cicerone preferred
Familiarity with Power BI, Circana/IRI, BIR, Microsoft PowerPoint and Excel
Advanced knowledge of Craft beer and the brewing process
Strong communication and presentation skills
Ability to use data to build a sell-in story
Highly creative and able to generate fresh, impactful ideas and see them through to implementation
Proven ability to think and move between strategic and analytical thinking as well as actual execution
Ability to coordinate brand information and communication open effectively internally and externally
Conducts work in a standing and sitting position; job requires frequent standing, walking, bending, stooping, and light lifting
Job requires the ability to be in physical retail locations, late night activations and travel.

Benefits

Comp & perks

Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
Life Insurance and Disability Income Protection
Generous Parental Leave and FMLA policies
401(k) Retirement Savings options with a company matching contribution
Chance to work in a fast-paced environment among a company of owners
Free Beer!