Director, Category Development – On Premise

Anheuser-Busch

Director of Category Development for On-Premise at Anheuser-Busch. Leading category strategy and analytics while collaborating with sales and marketing teams.

Posted 4/22/2026full-timeNew York City • Montana, New York • 🇺🇸 United StatesLead💰 $131,200 - $186,960 per yearWebsite

About the role

Key responsibilities & impact

Own category retail relationships and identify new opportunities to influence within all On-Premise channels: Independent Bars and Restaurants, Casual Dining (e.g., Buffalo Wild Wings), Concessionaires (e.g., Delaware North, Gillette Stadium), Hotels, Airports, Casinos, etc.
Manage planograms and the reset process for concessionaires and venues.
Develop thought-leadership to be applied across the commercial and retail organization.
RFP development, Tap/Package Assortment Optimization, Menu Optimization, etc.
Develop the On-Premise narratives for our Retail Category Strategy.
Partner with data suppliers to identify gaps and opportunities and identify ways to expand our data reach for the channel.
Lead and develop a small team of analysts & contractors.

Requirements

What you’ll need

4 Year bachelor’s degree preferred
Must be in office 5 days a week
Strategy, Insights, Marketing and/or Sales experience – 10+ years (at a mid to large CPG or consumer research/strategy agency desired) with Category or sales experience preferred
Proactive Thinker – can operate independently and find opportunities, ideas, and needs without clear day-to-day guidance
Collaborator in a dynamic and fast paced environment – able to form relationships & influence both internally (Commercial, Category, Sales, Marketing) and externally (Customers) up to senior leadership levels
Strong Presentation Skills – has experience speaking publicly to and influencing leadership
Curious, Analytical, Creative, Strategic – able to translate shopper behavior and attitudes into practical insights to have a concrete impact at retail
Data Literacy – Proficiency with Nielsen data and Numerator preferred.

Benefits

Comp & perks

Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
Life Insurance and Disability Income Protection
Generous Parental Leave and FMLA policies
401(k) Retirement Savings options with a company matching contribution
Chance to work in a fast-paced environment among a company of owners
Free Beer!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

RFP developmentTap/Package Assortment OptimizationMenu OptimizationData analysisCategory managementRetail strategySales strategyConsumer insightsMarket researchPresentation skills

Soft Skills

Proactive thinkerCollaborationRelationship buildingInfluencing skillsCuriosityAnalytical thinkingCreativityStrategic thinkingIndependenceAdaptability