Senior Manager, Frontline Transformation – IRIS

Anheuser-Busch

Senior Manager of Frontline Transformation at Anheuser-Busch leading the image recognition portfolio. Responsible for product vision, roadmap governance, and support within the commercial system.

Posted 4/22/2026full-timeNew York City • Montana, New York • 🇺🇸 United StatesSenior💰 $125,600 - $149,150 per yearWebsite

Tech Stack

Tools & technologies

Azure

About the role

Key responsibilities & impact

Own the multi-year vision for IRIS as AB’s image recognition platform and program engine (cooler doors today; menus next; future adjacencies as proven).
Define how IRIS creates value across the commercial system: measurement → insights → action → incentives → growth.
Establish and run roadmap governance: intake, prioritization, stage gates, go/no-go decisions, and executive steering routines.
Lead the roadmap for continuous improvement of cooler door recognition (coverage, accuracy, user experience, reporting, and operational scale).
Define product scope (menu photo capture standards, recognition outputs, confidence thresholds, exception handling).
Stand up pilots with wholesalers / regions and scale nationally with repeatable playbooks.
Ensure outputs translate into business actions (distribution targets, activation opportunities, compliance tracking, incentive program integration).
Ensure product discipline: problem statements, user stories, UAT plans, release readiness, and measurable success criteria.
Own the data backbone required for IRIS to scale: label taxonomies, product library/master data alignment, model output pipelines, and reporting readiness.
Ensure IRIS outputs: Share-of-space measurement (cooler doors) for incentives and growth tracking Realograms and downstream tooling that field/category teams use Actionable insights that are credible, repeatable, and tied to action.
Build the strategy and operating rhythm to drive adoption across the wholesaler system and internal teams.
Own external model-development partners: performance management, delivery quality, roadmap alignment, and SOW governance.
Serve as the leader for IRIS across Category Capabilities, EDGE, Sales Ops, Regions, AB ONE, Wholesaler partners, and Senior Leadership.

Requirements

What you’ll need

Bachelor’s degree highly preferred.
8–12+ years in product management, program leadership, category/field enablement, or digital transformation.
Proven experience leading cross-functional programs in a matrixed environment with senior stakeholder management.
Demonstrated vendor management and delivery oversight (SOWs, milestones, performance).
Strong analytical and operational mindset: ability to define KPIs, interpret data, and run action plans.
Strong communication skills (executive-ready storytelling; clear written and verbal updates).
Proficiency in PowerPoint and Excel.
Experience with image recognition, computer vision programs, or data-driven measurement systems, preferred.
Knowledge of category space concepts (share-of-space, planograms/realograms, assortment and execution insights), preferred.
Familiarity with agile delivery models and tools (e.g., Azure DevOps), preferred.
Understanding of the US wholesaler system and On-Premise execution realities (menus, activations, draft/rotations, chain vs independent), preferred.

Benefits

Comp & perks

Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
Life Insurance and Disability Income Protection
Generous Parental Leave and FMLA policies
401(k) Retirement Savings options with a company matching contribution
Chance to work in a fast-paced environment among a company of owners
Free Beer!

ATS Keywords

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Hard Skills & Tools

product managementprogram leadershipcategory/field enablementdigital transformationimage recognitioncomputer visiondata-driven measurementKPI definitiondata interpretationagile delivery

Soft Skills

analytical mindsetoperational mindsetcommunication skillsexecutive storytellingstakeholder managementvendor managementdelivery oversightcross-functional leadershipproblem-solvinguser story definition