Anheuser-Busch

Sales Lead

Anheuser-Busch

full-time

Posted on:

Location Type: Remote

Location: Washington • United States

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Salary

💰 $80,500 - $87,000 per year

Job Level

Senior

About the role

  • The Sales Lead role at Craft West will be the ultimate brand ambassador for Elysian, Golden Road and Four Peaks brands
  • Their primary responsibility is partnering with our wholesaler network and driving volume, revenue, share, display and POS execution goals
  • This position involves a considerable amount of time in market visiting wholesalers, planning 90-180 days out, visiting key retailers, ride withs, events and consumer activations
  • The position works very closely with Anheuser Busch wholesaler partners and local commercial team.
  • Responsible for all Elysian, Golden Road and Four Peaks performance in their wholesaler territory
  • Builds partnership with wholesaler management, EAM, Sales Manager, Channel Leads, Team Leads, Sales Reps, SEC to drive key priorities for Craft West Brands
  • Leads monthly and annual business planning meetings with wholesaler to align on revenue, volume, distribution, and investment goals
  • Weekly participation with wholesaler on forecasting and LOW orders to make sure wholesaler has sufficient inventory to hit goals
  • Plans with wholesalers to order POCM during buying windows (6 times per year)
  • Inspires wholesalers to close out all chain commitments (Items Not Brought In)
  • Participates in the execution through ride withs, events such as samplings, beer dinners, and craft beer educational presentations for wholesalers, customers and consumers
  • Coaches wholesaler sale teams through market blitzes, team selling, brand education, trade solutions, training, ride-withs, samplings and whatever it takes to get the job done!
  • Uses Power BI, Circana and BIR to identify sales opportunities on route or in key zips.
  • Adheres to federal and state alcoholic beverage laws.

Requirements

  • Preferred bachelor’s degree in business administration, management, or similar field
  • 3+ years of sales or marketing experience in beverage/alcohol industry preferred
  • Certified Beer Server or Certified Cicerone preferred
  • Familiar with VIP iDig, IRI, BIR, Power BI, Microsoft PowerPoint, and Excel
  • Conducts work in a standing and sitting position; however, job requires frequent standing, walking, bending, stooping, and light lifting
  • Job requires the ability to be in physical retail locations, late night activations and travel
  • Profound knowledge of craft beer and brewing process
  • Strong communication and presentation skills
  • Ability to adjust a message to the audience
  • Highly creative and able to generate fresh, impactful ideas and see them through to implementation
  • Proven ability to think and move between strategic and analytical thinking as well as actual execution
  • Ability to coordinate brand information, supply POS material, and keep lines of communication open with state’s wholesaler network to better sell through products.
Benefits
  • Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
  • Life Insurance and Disability Income Protection
  • Generous Parental Leave and FMLA policies
  • 401(k) Retirement Savings options with a company matching contribution
  • Chance to work in a fast-paced environment among a company of owners
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
sales experiencemarketing experiencebusiness planningforecastinginventory managementbrand educationtrade solutionscraft beer knowledgebrewing process knowledgePOS execution
Soft Skills
communication skillspresentation skillscreativitystrategic thinkinganalytical thinkingteam collaborationrelationship buildingcoachingadaptabilityproblem-solving
Certifications
Certified Beer ServerCertified Cicerone