Anheuser-Busch

Trade Marketing Manager

Anheuser-Busch

full-time

Posted on:

Location Type: Office

Location: Dunwoody • United States

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Salary

💰 $104,800 - $124,450 per year

About the role

  • Developing plans and tailored playbooks for all channels against their local properties and events
  • Mobilizing brand planning
  • Sampling execution
  • Event and venue activations across territory
  • Ticket management
  • Resort / Destination planning and execution (where applicable)
  • Works with Experiential Team to inform professional or Tier 1 sponsorships
  • Owns local event sponsorship negotiations and territory specific budget that includes rights fees and activation funds
  • Ensures mobile asset requests are complete and aligned with brands / events
  • Supports Venue CAPEX execution in their market with direction from CSO and visibility for On-Premise team
  • Works closely with their top wholesalers where they have properties and activation budgets to ensure clarity of execution against their plans
  • Supports the execution of On-Premise plans
  • BET Team Captain (where applicable)
  • Manage the implementation of brand programming within the off-premise channel to deliver volume and share growth
  • Manage the ROI for channel programs
  • Communicate results and priorities weekly/monthly
  • Coach and mentor Trade Activation Managers and wholesaler sales teams
  • Direct channel specific pilots; manage optimization of each channel's key levers
  • Cascade annual/trimester channel blueprint (Initiatives and Programs)
  • KPI's - Channel volume, share, program execution, distribution

Requirements

  • Demonstrated ability to build relationships and maintain effective working relationships with distributors, top level account decision makers, and all internal stakeholders
  • Must reside in Atlanta, Georgia
  • High level of company products and beer industry knowledge
  • Ability to establish and maintain effective working relationships with employees, customers, and third-party partners
  • Highly self-motivated and results oriented with ability to work independently
  • Excellent communication skills: oral, written, and comfortable with presenting to groups
  • Strong organizational & planning skills
  • Demonstrated knowledge of Microsoft Office programs (Word, Excel, PowerPoint)
  • Effective time management in planning daily routines, wholesaler visits, and event activations
  • Willingness to be flexible with schedule based on needs of business
  • Bachelor's Degree required; MBA Preferred
  • 5-7 years of sales and/or marketing experience, preferably in the beverage or consumer products industry
  • Thorough knowledge of AB sales and marketing strategies and procedures
  • Must possess a valid driver’s license.
Benefits
  • Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
  • Life Insurance and Disability Income Protection
  • Generous Parental Leave and FMLA policies
  • 401(k) Retirement Savings options with a company matching contribution
  • Chance to work in a fast-paced environment among a company of owners
  • Free Beer!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
event planningbudget managementROI managementKPI managementsales strategiesmarketing strategieschannel optimizationsponsorship negotiationsampling executionvenue activation
Soft Skills
relationship buildingcommunication skillsorganizational skillsplanning skillsself-motivatedresults orientedtime managementcoachingmentoringflexibility
Certifications
Bachelor's DegreeMBA