Manager, Trade Marketing – On-Premise
Anheuser-Busch
full-time
Posted on:
Location Type: Remote
Location: Remote • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $104,800 - $124,450 per year
Job Level
Mid-LevelSenior
About the role
- Lead the On Premise strategy by developing plans and tailored playbooks for all channels against their local properties and events
- Owns performance of the On Premise channel: identifies execution opportunities & works closely with wholesalers to close gaps
- Mobilizing brand planning
- Sampling execution
- Event and venue activations across territory
- Ticket management
- Resort / Destination planning and execution (where applicable)
- Works with Experiential Team to inform professional or Tier 1 sponsorships
- Owns local event sponsorship negotiations and territory specific budget that includes rights fees and activation funds
- Ensures mobile asset requests are complete and aligned with brands / events
- Supports Venue CAPEX execution in their market with direction from CSO and visibility for On-Premise team
- Works closely with their top wholesalers where they have properties and activation budgets to ensure clarity of execution against their plans
- Supports and Owns the execution and KPIs for On-Premise plans
- Manage the ROI for channel programs
- Communicate results and priorities weekly/monthly
- Coach and mentor Trade Activation Managers and wholesaler sales teams
- Direct channel specific pilots; manage optimization of each channel's key levers
- Cascade annual/trimester channel blueprint (Initiatives and Programs) KPI's - Channel volume, share, program execution, distribution
Requirements
- Live in Market – Omaha, NE
- 5-7 years sales and/or marketing experience
- In-depth knowledge of regional marketing and sales organization
- Strong communication skills, both internal and external
- Proficiency in PowerPoint, Excel and internal system tools
- Must possess an in-depth knowledge of the Off-Premise Channel
- Willingness to relocate for future opportunities (Preferred)
- Beer/alcohol industry knowledge (Preferred)
Benefits
- Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
- Life Insurance and Disability Income Protection
- Generous Parental Leave and FMLA policies
- 401(k) Retirement Savings options with a company matching contribution
- Chance to work in a fast-paced environment among a company of owners
- Free Beer!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
sales experiencemarketing experienceregional marketing knowledgeOff-Premise Channel knowledgeevent activationbudget managementKPI managementROI managementchannel optimizationsponsorship negotiation
Soft skills
communication skillscoachingmentoringcollaborationstrategic planningproblem-solvingleadershipexecution focusadaptabilityrelationship management