Content Marketing Manager

• Manage the functionality, accuracy, compliance, and optimization of all digital platforms (including social media, websites, and email marketing).
• Leverage direct marketing databases to engage consumers around key activations, ensuring alignment with data privacy regulations and internal best practices.
• Foster community growth and engagement through timely, relevant, and brand-aligned content.
• Develop, manage, and execute monthly content calendars across approved social media platforms.
• Create high-quality, platform-specific content (posts, stories, videos, graphics) that supports brand campaigns and aligns with audience interests and behaviors.
• Collaborate with Creative Services, the Sr. Marketing Director, and Elysian brand teams to build campaigns for brand, product, pub, and event initiatives in support of strategic objectives and KPIs.
• Lead all video and photography needs for Elysian Brewing and Space Dust, including lifestyle, product, event, and studio shoots for use across social, web, packaging, print, and promotional materials.
• Manage end-to-end production -- including pre-production planning, shooting, editing, rendering, and publishing across digital and print platforms.
• Maintain a well-organized digital asset library to support ongoing creative and marketing initiatives.
• Work closely with the Creative Services Director, the Sr. Marketing Director, and fellow Craft West Digital Content Managers to develop cohesive, multi-channel digital strategies.
• Coordinate with internal stakeholders and external contractors (e.g., photographers, models) to source and produce content that meets campaign needs and business goals.
• Ensure all content reflects the distinct voice, visual identity, and values of Elysian Brewing.
• Moderate and curate archival content to support storytelling across owned channels.
• Stay current on cultural trends, social media innovations, and emerging platforms to keep content fresh and relevant.
• Analyze performance data to derive insights, optimize content, and adjust strategy as needed to meet KPIs.

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