Conduct and own mobile ethnographic research, leading multi-modal research, utilizing a mix of qualitative methods to explore both user behaviors and attitudes
Focus on deeply understanding user needs, behaviors, and motivations of homeowners to guide product and strategy decisions
Champion and teach the value of ethnographic research methods to the broader UX Research team
Advocate for users by synthesizing research findings into actionable insights, ensuring they are directly relevant to strategy initiatives
Collaborate with cross-functional teams to ensure research aligns with business objectives and customer needs
Apply research best practices to ensure high-quality, rigorous work
Requirements
Principal-Level: 12+ years relevant experience and a proven ability to lead and deliver strategic research engagements in a fast-paced, business-focused environment
Multi-modal Expertise: Have designed, launched, and managed a sophisticated, multi-phase qualitative study (specifically longitudinal diary studies, in-person ethnography, and in-depth interviews) across multiple cohorts
Strategic Synthesis: Comfort and consistent experience translating complex multi-modal qualitative datasets into concise and meaningful learnings, behaviors, emotional drivers, and pain points
Compelling Storytelling: Build and present a compelling, evidence-based narrative combining empathy and business opportunity that directly influences roadmap decisions
Marketplace & Product Acumen: Prior experience working within a two-sided marketplace (e.g., home services, gig economy, e-commerce) is highly preferred
Business-Focused: Must be comfortable operating with high ambiguity and working side-by-side with business and strategy partners.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
mobile ethnographic researchqualitative methodslongitudinal diary studiesin-person ethnographyin-depth interviewsstrategic research engagementsmulti-modal qualitative datasetsresearch best practicesdata synthesisstorytelling
Soft skills
user advocacycollaborationstrategic thinkingempathycommunicationleadershipproblem-solvingadaptabilityinfluencepresentation skills