Anecdotes

Senior Field Marketing Manager

Anecdotes

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

Tech Stack

Cyber Security

About the role

  • Own end-to-end execution of events, including conferences, executive dinners, roundtables, partner events and more
  • Oversee the end-to-end event process, from strategic selection and investment proposals to planning, execution, and reporting/analysis.
  • Oversee all event logistics, including preparation, space allocation, vendor management, technology, staffing, swag, signage, exhibit properties, and ongoing communications.
  • Collaborate with the broader marketing team to determine the best campaign plan to support events and other marketing activities.
  • Ensure all activities achieve standards, adhere to current messaging, and remain within branding guidelines.
  • Closely monitor KPIs and metrics to measure program effectiveness.
  • Manage budgets effectively, ensure resources are allocated efficiently, and analyze data to optimize programs and demonstrate ROI.
  • Build and maintain relationships with vendors, agencies, and strategic partners to enhance execution and maximize sponsorship opportunities.

Requirements

  • 3+ years of marketing and event experience for B2B SaaS companies
  • Experience in the GRC or Cyber Security industry a plus
  • Ability to multitask programs and projects with short timeframes.
  • Competing priorities and ambiguity do not slow you down.
  • Knowledge of and experience working with the partner ecosystem and best practices in partner marketing and co-marketing
  • Deep understanding of event operations, agency management and industry standards for events targeting the enterprise segment
  • Ability to use data and analytics to drive decision-making as well as strong analytical skills to quantify impact on lead and pipeline generation activities.
  • Problem solver who can anticipate problems, know when to escalate, understand what tradeoffs should be made, and balance the needs of the business with delivering an experience that is valuable to the attendees
  • Detail oriented planner with strong project management skills and ability to manage timeline with many moving parts and stakeholders, who can prioritize effectively to drive execution.
  • Collaborate across regions: Manage time zone differences and ensure smooth execution across distributed teams
  • Relentlessly high standards
  • Experience with MarTech systems such as Hubspot
  • Ability to travel to events and activities (Approximately 25%, mostly in North America. Some international travel may be required.)
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
event executionevent logisticsbudget managementdata analysisKPI monitoringproject managementpartner marketingco-marketinglead generationpipeline generation
Soft Skills
multitaskingproblem solvingdetail orientedstrong communicationcollaborationtime managementprioritizationadaptabilityanalytical thinkinghigh standards