Anecdotes

Content Marketing Manager

Anecdotes

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Develop and implement a comprehensive content strategy aligned with business goals (brand awareness, demand generation, lead nurturing, thought leadership).
  • Own the editorial calendar: plan, create, publish, and promote content across channels (blog, website, email, social media, maybe whitepapers / case studies / guides).
  • Use AI tools as a core part of your content workflow from research and outlining to drafting, optimization, and repurposing.
  • Write and edit clear, compelling content: blog posts, SEO-optimized articles, email copy, social posts, website copy, video scripts and collaborate with designers when needed.
  • Collaborate cross-functionally: work closely with product marketing (to understand features, use cases, differentiators), brand (for tone/voice) demand gen / field marketing (for campaigns), sales / customer success if needed.
  • Translate complex technical / GRC / cyber-security concepts into accessible, audience-friendly content that resonates with decision-makers as well as practitioners.
  • Track performance of content (engagement, traffic, lead conversion, SEO rankings, email open/click, social metrics), derive insights and iterate.
  • Stay on top of AI and industry trends to inform content ideas and keep our content relevant.

Requirements

  • 2+ years of content marketing, content writing, or similar experience in B2B tech in the Cyber/GRC space (Must have)
  • Strong writing and editing skills with a portfolio that demonstrates range
  • Ability to think strategically and tactically: you can contribute to content strategy and also get in the weeds with execution.
  • Experience working cross-functionally with product, sales, and marketing teams
  • Comfortable working in a fast-paced startup environment with a hands-on attitude; ability to multitask, move quickly, and adapt.
Benefits
  • Health insurance
  • Flexible work arrangements
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategySEO optimizationcontent writingcontent editingperformance trackinglead nurturingdemand generationcopywritingAI toolsB2B marketing
Soft Skills
strategic thinkingtactical executioncollaborationadaptabilitymultitaskingcommunicationcreativityproblem-solvingtime managementattention to detail