Product Marketing Manager

Andela

Product Marketing Manager responsible for the go-to-market strategy for Andela’s products and solutions. Collaborating with teams to create compelling positioning and launch plans for commercial impact.

Posted 7/16/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing go-to-market strategies and messaging for B2B products, ensuring alignment across teams and channels. Proficient in creating sales enablement materials and leveraging market insights to enhance product positioning and win rates.

Highest-signal resume keywords

B2B Marketing ExperienceGo-To-Market StrategySales Enablement Materials DevelopmentEnterprise Buying Cycle FamiliarityProduct Management Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Go-To-Market StrategySales EnablementMarket Insights AnalysisMessaging DevelopmentProduct Positioning

Soft Skills

CollaborationCommunicationData-Driven Decision Making

Industry Keywords

B2B MarketingEnterprise BuyersRevenue OperationsCompetitive IntelligenceMulti-Regional GTM

About the role

Key responsibilities & impact

Develop differentiated positioning and messaging for Andela’s products, solutions, and learning programs that clearly articulates value to enterprise buyers.
Own the narrative for each offering, ensuring messaging is consistent, commercially relevant, and adaptable across channels and regions.
Translate complex technical and product capabilities into clear, buyer-centric language that resonates with economic buyers, champions, and end users.
Own GTM strategy and launch planning for new products, solutions, and learning programs — from pre-launch positioning through to post-launch optimization.
Ensure every offering is brought to market in a coordinated way, aligning regional marketing, growth, partner marketing, content, sales enablement, and revenue teams behind a unified plan.
Build and maintain GTM playbooks and launch frameworks so teams across regions and channels can execute consistently.
Monitor post-launch performance and bring data-driven insights back to inform future launches and messaging iterations.
Partner directly with Product, AI Solutions, and Learning Solutions teams to stay ahead of roadmap priorities and translate upcoming capabilities into market-ready messaging and campaigns.
Serve as the connective tissue between product and go-to-market teams, ensuring launches are coordinated, timely, and commercially relevant.
Collaborate with content, growth, brand, partner and regional marketing teams to bring positioning to life across formats and channels.
Develop and maintain a suite of sales enablement assets that equip revenue teams to win.
Partner with sales leadership to understand where deals stall and identify messaging or material improvements that can increase win rates.
Collaborate with Revenue Operations to train and equip the sales team on new positioning, buyer personas, and competitive differentiators as offerings evolve.
Continuously gather and synthesize market, customer, sales, and competitive insights, bringing findings back to Product, Solutions, and Learning teams to inform packaging, pricing, launch priorities, and future GTM opportunities.
Work with Revenue Operations to surface and apply competitive intelligence for Andela’s core offerings, including win/loss analysis, competitor benchmarking, and battle card maintenance.

Requirements

What you’ll need

5–6 years of B2B marketing experience, with at least 3 years in a product marketing role
Demonstrated track record of running go-to-market strategy for products or solutions
Experience developing sales enablement materials and working closely with revenue teams to improve pipeline and win rates
Familiarity with enterprise buying cycles and the ability to craft messaging that resonates with economic buyers, champions, and end users
Experience partnering with product management or solutions teams to translate roadmap priorities into GTM-ready positioning and campaigns
Experience working across time zones as part of a global team; prior exposure to multi-regional GTM is a plus

Benefits

Comp & perks

Health insurance
Flexible working hours
Professional development opportunities
Paid time off