Senior Manager, Partner Marketing

Andela

Senior Manager of Partner Marketing at Andela developing channel strategies to drive revenue and brand presence. Collaborating with teams to execute co-marketing campaigns and partner enablement programs.

Posted 7/16/2026full-timeRemote • California • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in partner marketing strategy, co-marketing program development, and partner enablement, with a strong focus on driving pipeline and revenue through collaborative efforts. Proven ability to analyze data and optimize marketing outcomes while managing key performance indicators.

Highest-signal resume keywords

B2B Marketing ExperiencePartner Marketing StrategyCo-Marketing Program DevelopmentProject Management SkillsAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Partner MarketingChannel MarketingAlliance MarketingCo-Marketing CampaignsPartner Enablement ProgramsMarketing Development Funds ManagementMetrics EstablishmentProgram ImprovementKPI AccountabilityContinuous Testing

Soft Skills

Strategic ThinkingCollaborationRelationship BuildingExcellent Communication

Industry Keywords

B2BGlobal OrganizationRemote-FirstMarketing ToolkitRevenue Generation

About the role

Key responsibilities & impact

Play a key role in building Andela's partner marketing program
Develop strategies, programs, and relationships that drive pipeline, revenue, and brand presence
Work with the Director of Partnerships to define and execute partner channel marketing strategy
Serve as the connective tissue between the Partnerships team and broader marketing organization
Design and execute co-marketing campaigns with named partners
Develop a partner marketing playbook
Establish metrics and reporting cadence for program improvement
Own the strategy and execution for partner-focused events
Collaborate closely with internal teams to bring full marketing toolkit to bear on partner channel goals
Be accountable to partner marketing KPIs
Optimize outcomes through continuous testing and learning

Requirements

What you’ll need

7–9 years of B2B marketing experience
Significant portion focused on partner marketing, channel marketing, or alliance marketing roles
Demonstrated track record of building and scaling co-marketing programs with technology partners, resellers, or strategic alliances
Experience developing and managing partner enablement programs and content
Hands-on experience managing partner marketing development funds (MDF)
Prior experience working closely with a Partnerships or Business Development team
Experience in a global, remote-first organization
Strategic thinker with a builder's mindset
Strong program and project management skills
Analytical and data-driven skills
Excellent written and verbal communication skills
Collaborative and relationship-oriented behavior

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development