Anchour

Performance Marketing

• Own paid media strategy and execution across a portfolio of clients — from channel mix and creative direction to full-funnel architecture, budget management, and strategic reporting.
• Plan, launch, and manage paid media campaigns across Google Ads, Meta, Connected TV, and YouTube, with ongoing programmatic involvement.
• Monitor campaigns daily, tracking pacing, performance, and budget delivery across all active accounts — catching issues before they become problems.
• Set up campaigns with proper structure, tracking, naming conventions, and attribution from the start, so the data you're working with is trustworthy.
• Proactively adjust bids, budgets, targeting, and creative based on performance signals.
• Develop media strategies that map to the full customer journey — from top-of-funnel awareness and creative-led engagement to mid-funnel nurture and bottom-funnel conversion.
• Make clear, confident recommendations on channel mix, audience architecture, and where investment should shift — and why.
• Brief creative teams with strategic clarity — not just specs, but rationale. What's the job of this creative? What behavior are we trying to drive? What does success look like?
• Manage significant media budgets across multiple clients simultaneously, with a disciplined eye on pacing and efficiency.
• Build and maintain automated reporting systems that reduce manual work and give clients and internal teams consistent visibility into performance.
• Come to every client reporting conversation with prepared analysis and proactive recommendations, not just a summary of the numbers.
• Work closely with creative, strategy, and account teams to align media execution with broader campaign goals.

Senior Paid Media Strategist

• Plan, launch, and manage paid media campaigns across Google Ads, Meta, connected TV, and YouTube
• Monitor campaigns daily, tracking pacing, performance, and budget delivery
• Adjust bids, budgets, targeting, and creative based on performance signals
• Develop media strategies that align with client goals
• Manage significant media budgets across multiple clients simultaneously
• Build and maintain automated reporting systems
• Work closely with creative, strategy, and account teams to align media execution